What Are Business Listings?
Business listings are the modern-day version of the phone-book. They’re a virtual version of your public information (your name, address, phone number, business hours, etc.).
Have you ever searched your own business or your own name to see how it shows up in Google search? Go ahead and try it.
What do you see?
Too much? Not enough?
Why Are Business Listings Important?
Increasingly, websites are no longer appearing in the prime real estate on search engine results pages because local business directories are edging them out.
It is becoming more and more important to claim and update your listings on the juggernauts or “prime real estate” of business listings (Google My Business, Bing, Yelp, and other industry specific directories), so that you are discovered better by people searching for your service.
Maintaining accurate and consistent information on the internet can be a seemingly impossible task. However, being present on multiple search engines, business listings/citations, social media channels, and review sites is extremely beneficial for your business.
What Can We Do For You?
At Whiteboard Marketing, we manually claim and optimize your listings in Google My Business, Bing, and Yelp. If you’re a dentist, we’ll also claim and optimize the Healthgrades profile for each dentist at your practice.
We use Yext, a digital knowledge management platform, to claim roughly 60 smaller, but still important, directories.
We optimize all business listings for visibility and legitimacy. We want to ensure potential conversions can find and contact you, even if they don’t click through to your website.
Then, we continuously submit up-to-date information about your company to online directories to ensure consistency across the web.
For many business listings and directories, we can also add images and content about your business. This can include a profile photo of your business, product, logo, and more.
Many directories even allow a featured message or deal that can be changed each month. This fresh SEO content is available on the following directories.
Consistent, precise updating of information helps increase your local search presence and professional reputation.