Are your customers VISITING your website, but not CONVERTING into customers?
Our Conversion Rate Optimization (CRO) Process Can Solve That Problem

Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to your website that convert into customers. Whiteboard Marketing’s CRO experts know how to make that happen. We use both visible (website design/copy) and back-end (analytics, site structure) strategies to:

  • Increase the time potential clients spend on your site
  • Increase the number of pages they visit on your site
  • Take your desired action(s):
    • Make an appointment
    • Call for more information
    • Submit a contact form online
    • Redeem a special offer or promotion

Whether a new or existing Whiteboard Marketing client, call on our team to remove barriers and help you improve your visitor-to-client conversion rates.

Our CRO Process

CRO is a combination of art and science. We follow a disciplined process that considers:

  • Calls to action (CTA): Is it clear what you want clients to do? Do you make it easy for them to find and take the desired action? Color, shape, size and location of calls-to-action are all important.
  • Website content: Is your website easy to read? Useful? Does it instill confidence? Does it address the audience’s pain points? Have you told them the benefits of becoming your client and the consequences if they don’t? Do you have enough white space and photos or videos?
  • Contact form/information: Is it easy for clients to contact you?
  • Metrics: We’ll scrutinize what’s happening behind-the-scenes with your site and visitors (behavioral statistics are crucial to an effective CRO strategy):
    • Page views
    • Current conversion rate
    • Contact page views
    • Search for directions
    • Local searches
    • Revenue/ROI
    • Mobile vs. desktop – where are visitors coming from
    • SEO – what search words and search engines are customers using to get to your page
  • Site structure: Is it logical? Does it encourage browsing? Does it provide for a good user experience? We can test this!
  • Does your page have a Live Chat feature? Studies show this feature encourages interaction with your page.
  • Is there a FAQ? Visitors love a good FAQ page!
  • Is there a site search feature and other interactive elements on the pages?

Don’t let potential clients get away! The experts at Whiteboard Marketing can get started on improving your site’s CRO today. Call us!

Meet Your New Marketing Department

Let's chat





Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



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18 hours ago

Jackie brought in Stella for a visit to the office and she was so excited to receive her Whiteboard merch! ... See MoreSee Less

Jackie brought in Stella for a visit to the office and she was so excited to receive her Whiteboard merch!Image attachmentImage attachment

Comment on Facebook

So proud of you Stella!

Whiteboard Marketing is the place man!!!!!....they treat ya good here!!♥️

She is so cute!!

3 days ago

We are welcoming Crumbl Cookies to Dublin today and enjoyed getting some tasty treats for the office at their grand opening! Thanks for making our day sweeter! ... See MoreSee Less

We are welcoming Crumbl Cookies to Dublin today and enjoyed getting some tasty treats for the office at their grand opening! Thanks for making our day sweeter!Image attachmentImage attachment

Comment on Facebook

Mmmmmmm looks yummy!

Good to know it’s open. Looks so good.

2 weeks ago

Pizzas and pups today at the office! One of our newest employees, Abbey, met Lacey for the first time and it was a sweet way to end our team lunch today! ... See MoreSee Less

Pizzas and pups today at the office! One of our newest employees, Abbey, met Lacey for the first time and it was a sweet way to end our team lunch today!Image attachment

Comment on Facebook

I miss Lacey!!

2 weeks ago

All smiles underneath the masks this morning at the Paragon Excelleration meeting! It's good to be back at a live event (even if it's socially distant). ... See MoreSee Less

All smiles underneath the masks this morning at the Paragon Excelleration meeting! Its good to be back at a live event (even if its socially distant).

2 weeks ago

Wishing a very special happy work anniversary to our CEO, Sean! We would not be where we are today without you. Your dedication to the team and business shines through as you challenge us to reach new heights each day. ... See MoreSee Less

Comment on Facebook

Happy Anniversary Sean White! Appreciate all that you do.

Hes a Gem!! Good goin Sean!!

Congrats brother!

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