Are your customers VISITING your website, but not CONVERTING into customers?
Our Conversion Rate Optimization (CRO) Process Can Solve That Problem
Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to your website that convert into customers. Whiteboard Marketing’s CRO experts know how to make that happen. We use both visible (website design/copy) and back-end (analytics, site structure) strategies to:
- Increase the time potential clients spend on your site
- Increase the number of pages they visit on your site
- Take your desired action(s):
- Make an appointment
- Call for more information
- Submit a contact form online
- Redeem a special offer or promotion
Whether a new or existing Whiteboard Marketing client, call on our team to remove barriers and help you improve your visitor-to-client conversion rates.
Our CRO Process
CRO is a combination of art and science. We follow a disciplined process that considers:
- Calls to action (CTA): Is it clear what you want clients to do? Do you make it easy for them to find and take the desired action? Color, shape, size and location of calls-to-action are all important.
- Website content: Is your website easy to read? Useful? Does it instill confidence? Does it address the audience’s pain points? Have you told them the benefits of becoming your client and the consequences if they don’t? Do you have enough white space and photos or videos?
- Contact form/information: Is it easy for clients to contact you?
- Metrics: We’ll scrutinize what’s happening behind-the-scenes with your site and visitors (behavioral statistics are crucial to an effective CRO strategy):
- Page views
- Current conversion rate
- Contact page views
- Search for directions
- Local searches
- Mobile vs. desktop – where are visitors coming from
- SEO – what search words and search engines are customers using to get to your page
- Site structure: Is it logical? Does it encourage browsing? Does it provide for a good user experience? We can test this!
- Does your page have a Live Chat feature? Studies show this feature encourages interaction with your page.
- Is there a FAQ? Visitors love a good FAQ page!
- Is there a site search feature and other interactive elements on the pages?
Don’t let potential clients get away! The experts at Whiteboard Marketing can get started on improving your site’s CRO today. Call us!