The internet is open 24/7.
Your brand should be, too.
Prospective patients will visit your website to learn more about your practice and current patients will use it to download patient forms, schedule appointments, pay fees, etc. So, your website needs to direct people to where they need to be as fast as possible, load quickly, be search-engine friendly, simple to update, and responsive to all devices.
Whiteboard Marketing will work with you to build a professional, optimized WordPress website that takes your practice to the next level.
- New, professional, mobile-friendly design with optimum user functionality
- Designed for maximum search engine health
- 24-hour turnaround for all non-complex update requests
- Content Management System (CMS) for user ability to update images and copy
Our Website Design Process
At Whiteboard Marketing, our website design team will help coordinate the best strategy and process for your new website. We believe our attention to each step of this process is what truly enhances our marketing partnership with you and your practice. And, we build pretty cool websites because of it.
This project speaks for itself. We will review your current website and audit the items and content we can utilize on the new site, as well as identify the collateral and assets we will need.
We’ll provide you with a few different WordPress website designs to choose from. Once you have made your selection, we will build the design and your initial pages, which typically include the Home page, About Us, Services, Team, Contact pages, and a blog page. This is where we begin building the website that best personifies your practice brand. We will add the top level and secondary pages to the site navigation, and begin porting over content from your old website or writing new content needed for specific pages.
This is where the finite work happens.
We’ll build the front-end templates in HTML5, CSS, and use JQuery for simple behavior and effects like animations and form validation. We’ll install a limited number of plugins for launch, which will include a simplified way to manage the navigation, automatically backup the database, SEO tools so you can manage the title and meta description tags, and an XML site-map generator which will help Google index your pages automatically.
Once we have created the look and brand feel you want, we will provide you with a “test” version of your website to you for review and feedback.
We also make sure to test your new website in a variety of browsers (Chrome, Safari, etc.) and on mobile devices. We’ll also test the functionality of the website to ensure there are no errors or broken links, etc.
Upon your final approval, we will take your new website live!
Your website is live but that doesn’t mean you should walk away and stop looking at it. A live site should never be static. That’s why we recommend investing in SEO for dentists to ensure your website and URL are constantly being updated and found on Google and other search engines.
Whiteboard Marketing also will host your dental practice website on our secure, Virtual Private Server.
And, we manage your practice website. For content, images, graphic elements, you can rely on us to make changes when needed.