Whiteboard Marketing
SEO DIRECTOR Copy

About Whiteboard Marketing and Our Culture

Whiteboard Marketing is an independent marketing firm servicing a diverse clientele locally, regionally, and nationally, ranging from small to medium-sized businesses. Our clients service multiple industries, including dentistry, healthcare, home improvement, retirement communities, technology and franchise. We believe in offering our clients completely personalized service, so they truly reap the benefits of an in-house marketing department. This means being responsive to clients’ needs and always putting them first. Our team is comprised of professionals who specialize in their field, from website design to SEO and PPC to social media, online reputation and more, so that we can all function as one incredible “marketing director” together.

The SEO Director at Whiteboard Marketing will lead the charge for SEO success for all client websites. Managing an onboarding and ongoing process, the SEO director works to create positive change in the search ranking of all our clients.

The SEO Director job description:

  • Develop and execute quality inbound link strategy
  • Conduct keyword research to drive content strategy
  • Measure, track, and analyze results
  • Understand how other marketing initiatives within the company affect SEO
  • Demonstrate result-driven performance to communicate ROI to clients
  • Monitor day-to-day activity and client deliverables
  • Educate clients and internal staff on best practices of SEO
  • Execute SEO backlink analysis and develop proactive backlink strategy for clients
  • Develop a workflow process for site audits, on-page optimization, link growth, technical analysis, competitive analysis and reporting
  • Continually learn, innovate and implement testing strategies to uncover new opportunities for optimization, strategy enhancement, and performance improvement
  • Take an active, personal, prideful role in growing the SEO business for each client
  • Differentiate strategies for mobile SEO
  • Address technical issues affecting the performance of a site on search engines
  • Possess expertise in Google’s tools
  • Manage multiple clients and projects while not compromising quality
  • Find opportunities to improve the team, the company, our processes, and our clients – be unafraid to initiate change!

Requirements

  • Bachelor’s Degree
  • 4+ years of experience in SEO executing organic search campaigns
  • Self-starter with an entrepreneurial attitude, ready to challenge the status quo
  • Experience in data analysis and reporting
  • Detail-oriented and analytical nature
  • Metric driven behavior
  • True passion for SEO
  • Client facing experience at an agency
  • Strong experience with industry standard tools
  • Presentation capabilities and comfort meeting with clients in person and by phone
  • Project management skills
  • Writing and organizational skills
  • Understanding of HTML, experience with CSS and JavaScript
  • Knowledge of our other services and their relationship with SEO, such as social media management, website design, email marketing, Pay-Per-Click advertising, print media, reputation management, graphic design and other key services
  • Proficient knowledge of MS Office Suite (Excel, Word), Google Drive, email marketing systems, Basecamp or other project management systems

Key Competencies:

  • Outstanding knowledge of SEO practices
  • Impeccable follow-up and follow through
  • Outstanding verbal and written communication skills both internally and externally
  • Ability to manage projects and meet deadlines
  • Organizational and planning skills
  • Problem analysis and problem-solving skills
  • Judgment and decision-making ability
  • Initiative
  • Confidentiality
  • Team player
  • Attention to detail and accuracy
  • Positive attitude
  • Adaptability
  • Task-oriented
  • Life-long learner

Compensation:

  • Salary Position based on experience
  • 401k with match after 1 year
  • Medical Benefits, Dental, and Vision
  • Paid Vacation

Job Type: Full-time

Next Steps:

Sound like a perfect job for you? To apply, please submit your resume and cover letter to brittanee@whiteboard-mktg.com.

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google Partner

2 days ago

Whiteboard Marketing

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