social media

The Power of Videos on Facebook

Our Digital Marketing team recently attended the Social Media Success Summit 2016 hosted by Social Media Examiner. During the 3-week conference, we observed and participated in discussions regarding trending online marketing tools and best methods. We found ‘The Power of Video on Facebook’ discussion in particular very beneficial, and were inspired to share our insights with you!

There is no doubt that Facebook is the king of social media outlets. And, research continues to show that video is the most effective tool for engagement on Facebook. Now you’re probably wondering, how can your business use videos to get your clients more involved on Facebook? Don’t worry, we’ll give you the low-down. Here are 3 key tips to use video to boost your Facebook engagement:

  1. Facebook Featured Videos. Facebook allows your business page to upload and select a featured video that will appear in your ‘About’ section. This is a golden opportunity for you to showcase your brand, your new office space, or a new product/service you’ve just launched. How do you set a featured video? It’s simple. Go to your business page and click the ‘Video’ tab and then click ‘Choose Video’.screen-shot-2016-11-22-at-9-16-29-am
  2. Utilize YouTube.  Is your YouTube channel set up? Your answer should be yes. Your YouTube channel provides a central location for all of your videos. When you upload a video to YouTube, a “share” hyperlink is created. This makes it as easy as copy and paste for you to use to share your videos on Facebook and your other social media outlets. You can even click directly on the Facebook icon from your YouTube and the video will share right onto your Facebook page.screen-shot-2016-11-22-at-9-24-01-am
  3. Instagram. Have you heard? Instagram is the newest member of the Facebook family. Due to this new adoption, these outlets work seamlessly together to increase video engagement. Instagram allows you to create a short video clip (with or without sound), edit it, and then post it. Now you can link your Facebook business page directly to your business’ Instagram account so sharing is easier than ever. Simply click the “Share” option on your video and select your business Facebook page as the destination. So, take out your smartphone, make a short video for your business and share away!screen-shot-2016-11-22-at-11-51-24-am

Video is a significant part of social media and it’s not going anywhere. We hope this will help you find new ways to create, share, and increase your video engagement on Facebook. If you have questions, give us a call! Thank you Social Media Examiner for the great Social Media Success Summit 2016, we’re looking forward to next year!

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2 hours ago

As dentists continue to navigate treating patients during the COVID-19 pandemic, it's important to explore all possibilities of patient communication and treatment options. Read our latest blog on teledentistry and if it's a good fit for your practice: ow.ly/9CC350z4QAk ... See MoreSee Less

As dentists continue to navigate treating patients during the COVID-19 pandemic, its important to explore all possibilities of patient communication and treatment options. Read our latest blog on teledentistry and if its a good fit for your practice: http://ow.ly/9CC350z4QAk

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Christy Halliday Wall; Ben Utterback

3 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
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Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

1 week ago

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#InThisTogether

1 week ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

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Dr. Ellen Zwick is such a kind, caring person!!

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