2017 calendar

Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing?

Now, before you panic at the thought of planning your marketing strategy for 2017, let us help you. We have created a list of the most impactful marketing tips from 2016 that should be used in your strategy for the new year. Check them out:

Be social. If we have learned anything in 2016, it is that social media is a marketing powerhouse. And, Facebook is leading the charge in driving customers to your business. Not only should your business be on Facebook, Twitter, Google+ and Instagram, but you must be active! Now more than ever, customers are using social media to gain insight into your brand and decide whether they will invest their time and money in your products and services. So, entering 2017, remember to be social!

Understand the power of reviews. 88% of consumers turn to online reviews before trying a new product or service. It is important for your business to have a system in place to monitor both positive AND negative reviews. While yes, a positive review is what everyone wants, negative reviews can happen. And when they do, make sure you take action. The way you respond to a negative review can say a lot about your company. They may be even more significant to a prospective customer than 100 positive reviews.

Be found online. More than 1 billion people use Google search. ONE. BILLION. Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing algorithm that delivers information to your consumers. Be discoverable in 2017. You can’t gain new customers if people can’t find you. Maintaining accurate business listings, having active social media channels, responding on review sites and understanding SEO are great starting points.

Invest in your website. In many cases, your website is where prospective customers first go to form their opinion about your brand. Make sure it does your brand justice. Your website should be accurate, personal, visually-appealing and user-friendly. People are more likely to commit to your business if they’re impressed by your website and feel connected with your brand. So, tell your story online and share it with the community!

While there are several marketing tools that should be a part of your business’ marketing strategy, these tips provide you with a starting point for your 2017 initiatives. Make 2017 your most involved year yet!

 

Want help growing your business and marketing efforts even further? Call us!

 

Tags: , , , , , , , , ,

Be the first to comment “Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017”

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google Partner

3 days ago

To celebrate St. Patrick's Day, Addison and Kelsey showed off some Irish Dance moves at our office yesterday. Thanks, Mara Sprecher Lorance, for bringing in your daughter and her friend to spread some St. Patrick's Day spirit! ... See MoreSee Less

 

Comment on Facebook

So do good!...great job!

Love this, Mara Sprecher Lorance and Lisa Marie Meyer! Such talent and was sorry to miss!

4 days ago

The best way to spend the Friday before St. Paddy's Day is to watch some Ohio State University Men's Basketball with a green beer! We hope everybody has a fun and safe weekend. ... See MoreSee Less

The best way to spend the Friday before St. Paddys Day is to watch some Ohio State University Mens Basketball with a green beer! We hope everybody has a fun and safe weekend.Image attachment

 

Comment on Facebook

Where’s Shanna?

4 days ago

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy! ... See MoreSee Less

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy!

 

Comment on Facebook

Happy Birthday Sweet Jody ❤️🎂

Happy belated birthday Jody!

Happy Birthday!

Happy Birthday Jody Allen White! I hope you have a wonderful day full of special blessings. 🎈

Happy Birthday Jody Allen White!

Happy birthday sweet, amazing friend! Hope you had a fabulous day! ❤️🎂🎈 Jody Allen White

Happy Birthday Jody!

+ View more comments

2 weeks ago

Our Digital Marketing Specialists, Vanessa Copetas and Christi Richter, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team! ... See MoreSee Less

Our Digital Marketing Specialists, Vanessa and Christi, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team!

2 weeks ago

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldn't be more grateful to work with you! ... See MoreSee Less

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldnt be more grateful to work with you!

 

Comment on Facebook

We are so glad you enjoyed!

You guys sure do a lot of eating over there. :)

👏👏👏

Load more