2017 calendar

Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing?

Now, before you panic at the thought of planning your marketing strategy for 2017, let us help you. We have created a list of the most impactful marketing tips from 2016 that should be used in your strategy for the new year. Check them out:

Be social. If we have learned anything in 2016, it is that social media is a marketing powerhouse. And, Facebook is leading the charge in driving customers to your business. Not only should your business be on Facebook, Twitter, Google+ and Instagram, but you must be active! Now more than ever, customers are using social media to gain insight into your brand and decide whether they will invest their time and money in your products and services. So, entering 2017, remember to be social!

Understand the power of reviews. 88% of consumers turn to online reviews before trying a new product or service. It is important for your business to have a system in place to monitor both positive AND negative reviews. While yes, a positive review is what everyone wants, negative reviews can happen. And when they do, make sure you take action. The way you respond to a negative review can say a lot about your company. They may be even more significant to a prospective customer than 100 positive reviews.

Be found online. More than 1 billion people use Google search. ONE. BILLION. Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing algorithm that delivers information to your consumers. Be discoverable in 2017. You can’t gain new customers if people can’t find you. Maintaining accurate business listings, having active social media channels, responding on review sites and understanding SEO are great starting points.

Invest in your website. In many cases, your website is where prospective customers first go to form their opinion about your brand. Make sure it does your brand justice. Your website should be accurate, personal, visually-appealing and user-friendly. People are more likely to commit to your business if they’re impressed by your website and feel connected with your brand. So, tell your story online and share it with the community!

While there are several marketing tools that should be a part of your business’ marketing strategy, these tips provide you with a starting point for your 2017 initiatives. Make 2017 your most involved year yet!

 

Want help growing your business and marketing efforts even further? Call us!

 

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3 days ago

#InThisTogether ... See MoreSee Less

#InThisTogether

3 days ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

3 days ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

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Dr. Ellen Zwick is such a kind, caring person!!

5 days ago

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations.

Our "snack bags" include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.org
... See MoreSee Less

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations. Our snack bags include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.orgImage attachmentImage attachment

Comment on Facebook

I love this! Thank you - you all are generous, wonderful people and we love you. God bless you.

Simply AWESOME!!!!

Yep!! WhiteBoard Marketing ....Awesome company!!

6 days ago

It isn't too early to start planning your post-COVID communication and production strategy. Our most recent blog offers several ways to ensure your practice is back to normal as quickly as possible once the "air clears." bit.ly/2y3CdtH ... See MoreSee Less

It isnt too early to start planning your post-COVID communication and production strategy. Our most recent blog offers several ways to ensure your practice is back to normal as quickly as possible once the air clears. https://bit.ly/2y3CdtH
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