As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing?
Now, before you panic at the thought of planning your marketing strategy for 2017, let us help you. We have created a list of the most impactful marketing tips from 2016 that should be used in your strategy for the new year. Check them out:
Be social. If we have learned anything in 2016, it is that social media is a marketing powerhouse. And, Facebook is leading the charge in driving customers to your business. Not only should your business be on Facebook, Twitter, Google+ and Instagram, but you must be active! Now more than ever, customers are using social media to gain insight into your brand and decide whether they will invest their time and money in your products and services. So, entering 2017, remember to be social!
Understand the power of reviews. 88% of consumers turn to online reviews before trying a new product or service. It is important for your business to have a system in place to monitor both positive AND negative reviews. While yes, a positive review is what everyone wants, negative reviews can happen. And when they do, make sure you take action. The way you respond to a negative review can say a lot about your company. They may be even more significant to a prospective customer than 100 positive reviews.
Be found online. More than 1 billion people use Google search. ONE. BILLION. Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing algorithm that delivers information to your consumers. Be discoverable in 2017. You can’t gain new customers if people can’t find you. Maintaining accurate business listings, having active social media channels, responding on review sites and understanding SEO are great starting points.
Invest in your website. In many cases, your website is where prospective customers first go to form their opinion about your brand. Make sure it does your brand justice. Your website should be accurate, personal, visually-appealing and user-friendly. People are more likely to commit to your business if they’re impressed by your website and feel connected with your brand. So, tell your story online and share it with the community!
While there are several marketing tools that should be a part of your business’ marketing strategy, these tips provide you with a starting point for your 2017 initiatives. Make 2017 your most involved year yet!
Want help growing your business and marketing efforts even further? Call us!