As your marketing partner, we are constantly on the look-out for the latest trends that will impact your business. And 2016 is going to be a big year for your social media strategy. Facebook recently launched its “livestream” program, so now anyone with a verified page can stream live video to their followers.
Did you know that videos posted on social media and on websites averaged 64% more engagement than photos in 2015?
Even if you are not ready to live stream on social, consider using videos in your overall marketing strategy.
Think about creating a series of short 30-second videos to help build your online presence. Share them on your website, YouTube, social sites, and e-blasts. And don’t forget, Whiteboard Marketing can help! We love creating videos for our clients.