Whiteboard Marketing
Tag Archives: digital marketing

How Much Content is Good for SEO Rankings?

by Kristi Simone

Posted on February 13, 2018 at 21:59 PM

Your website content is the foundation for every SEO strategy you implement on your website.  It is, essentially, the fuel that drives the car.  So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]

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What Does the Facebook Update Really Mean for Small Businesses?

by Kristi Simone

Posted on January 15, 2018 at 20:32 PM

What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed.  Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts.  Zuckerberg also announced that news feeds would show […]

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5 Marketing Predictions to Implement in 2018

by Abby Hanson and Kristi Simone

Posted on December 12, 2017 at 17:18 PM

As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]

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4 Goals for Your Website Design

by Marissa Fracassa

Posted on October 28, 2017 at 19:54 PM

Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating […]

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8 Tips for Recording Professional Videos

by Kristi Simone

Posted on August 30, 2017 at 17:17 PM

We know that shooting video that is professional and engaging can be a challenge, especially when you are filming with an iPhone or tablet. Yes, these videos will look different than those filmed and produced by a hired film crew. That’s the idea. Viewers today want to see the organic, real version of people and […]

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What are Google Posts and How Do I Get Started?

by Kristi Simone

Posted on August 18, 2017 at 15:55 PM

Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information […]

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What is Google Messaging and How Do I Use It?

by Kristi Simone

Posted on August 18, 2017 at 15:54 PM

Google also recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up […]

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Is Your Company Newsletter Working for You?

by Jackie King

Posted on August 03, 2017 at 19:50 PM

Today’s world is digital. As a business owner, that means your business should be digital too. There are several ways to be visible to new customers across the web, but how are you getting your brand in front of current or previous customers? Email marketing is a way to do just that. This type of […]

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The Importance of Online Reviews in the Consumer Decision-Making Process

by Brittanee Barton

Posted on June 30, 2017 at 13:55 PM

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

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What Can Your Patient Management System Do For You?

by Hanna Ellison

Posted on June 15, 2017 at 14:29 PM

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]

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