Whiteboard Marketing
Tag Archives: digital marketing

What are Google Posts and How Do I Get Started?

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Posted on August 18, 2017 at 15:55 PM

Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information […]

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What is Google Messaging and How Do I Use It?

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Posted on August 18, 2017 at 15:54 PM

Google also recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up […]

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Is Your Company Newsletter Working for You?

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Posted on August 03, 2017 at 19:50 PM

Today’s world is digital. As a business owner, that means your business should be digital too. There are several ways to be visible to new customers across the web, but how are you getting your brand in front of current or previous customers? Email marketing is a way to do just that. This type of […]

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The Importance of Online Reviews in the Consumer Decision-Making Process

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Posted on June 30, 2017 at 13:55 PM

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

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What Can Your Patient Management System Do For You?

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Posted on June 15, 2017 at 14:29 PM

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]

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How to Optimize Your Video for YouTube

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Posted on April 25, 2017 at 16:21 PM

So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it?  Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it.  Essentially, we want […]

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Canva for Marketing

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Posted on April 18, 2017 at 19:54 PM

Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to […]

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The Best Kinds of Posts for Your Social Sites

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Posted on March 29, 2017 at 20:37 PM

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]

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How To Use Video with Social Media Marketing: The Social Media Video Challenge

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Posted on March 20, 2017 at 14:18 PM

Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.

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Video Marketing: Getting Started

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Posted on March 10, 2017 at 21:24 PM

It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.

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