How to Claim and Optimize Your Google My Business Profile
by Corinne Richardson
Posted on October 13, 2020 at 10:00 AM
Claiming and optimizing your Google My Business profile is one of the most valuable components of your Local SEO strategy, and it’s free! As of August 2020, Google is the preferred search engine for 92.05% of people searching for a product or service. In a 2019 study conducted by Moz, 77% of respondents used Google […]
Continue ReadingHow to Recover from the Dental Hygiene Appointment Dropoff
by Whiteboard Marketing
Posted on September 11, 2020 at 13:42 PM
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]
Continue ReadingShould I Add Live Chat to My Dental Practice Website?
by Jason McCurdy
Posted on June 05, 2020 at 12:18 PM
When asking the question, “should I add live chat to my dental practice website?”, the answer is a loud “Yes.” Here is the reality; your patients want options. They want options when it comes to the restaurants they choose to go to. They want options when it comes to what school they sent their kids […]
Continue ReadingCDC Revises Its Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response April 9, 2020
by Kristi Simone
Posted on April 09, 2020 at 17:39 PM
Effective today, April 9, 2020, the CDC announced revisions to its Interim Infection Prevention and Control Guidelines for Dentists during COVID-19. Revisions include the following: Description of risk to dental health care personnel (DHCP)1 when providing emergency care during the COVID-19 pandemic. Recommendations for contacting patients prior to emergency dental care. Recommendations for providing emergency dental […]
Continue ReadingThe Benefits of Practicing Teledentistry and How to Communicate to Your Patients
by Kristi Simone
Posted on April 03, 2020 at 15:32 PM
As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all possibilities of patient communication and treatment options. Teledentistry and mobile health (cell phone triage) may be appropriate components to incorporate into your practice’s COVID-19 treatment protocol. Communicating your capabilities to your current and prospective […]
Continue Reading3 Website Strategies to Implement in the Age of COVID-19
by Sheila Rowlands
Posted on April 02, 2020 at 12:55 PM
As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]
Continue ReadingROI of SEO
by Whiteboard Marketing
Posted on May 09, 2019 at 15:18 PM
Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]
Continue ReadingSEO – Knowledge Cards Will Gain More SERP Real Estate In 2019
by Whiteboard Marketing
Posted on January 29, 2019 at 19:21 PM
What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made. Google is constantly testing the layout of Search Engine Response Pages. Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]
Continue ReadingGoogle Shuts Down Google+ for Good
by Kristi Simone
Posted on October 09, 2018 at 12:51 PM
Google announced today that it is officially shutting down Google+ after receiving backlash from reportedly failing to publicly disclose a security bug that affected hundreds of thousands of Google+ accounts. Google announced this decision in a blog post and outlined the specific reasons that lead to the end of Google+. To combat the cybersecurity issues […]
Continue ReadingWhat Do I Need to Know About Google Mobile First Indexing
by Whiteboard Marketing
Posted on June 15, 2018 at 08:00 AM
As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing. What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]
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