How To Create and Post A Facebook Ad
by Whiteboard Marketing
Posted on July 30, 2021 at 16:04 PM
How To Create and Post A Facebook Ad Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook […]
Continue ReadingWhat Am I Even Paying For?
by Whiteboard Marketing
Posted on June 14, 2021 at 07:00 AM
10 Items Marketing Agencies Need to Convey to their Clients Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric. One of the most advantageous aspects of digital marketing is the ability to measure ROI. Marketing isn’t free, it takes time and […]
Continue Reading3 Website Strategies to Implement in the Age of COVID-19
by Sheila Rowlands
Posted on April 02, 2020 at 12:55 PM
As a business owner, COVID-19 has probably affected your life in more ways than you could’ve ever been predicted. From restrictions on customer interactions, hours, and travel to changing profit margins and timelines, small businesses are being hit hard. While it may be more pressing to attend to other matters, don’t overlook the impact a […]
Continue ReadingAll Because of AJ
by Jody White
Posted on October 22, 2019 at 17:18 PM
In 1999, the young cousin of my husband Sean White, founder and CEO of Whiteboard Marketing, was diagnosed with astrocytoma, a form of brain cancer. AJ was just 7 years old at the time. AJ was one of the most amazing young boys you could ever meett. He loved magic, people, movies. . . and […]
Continue ReadingDoes Responding to Online Patient Reviews Violate HIPAA?
by Kristi Simone
Posted on May 24, 2019 at 19:55 PM
You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]
Continue ReadingHow Important is your Business Name, Address and Phone in Google Search?
by Kristi Simone
Posted on April 17, 2019 at 20:55 PM
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]
Continue ReadingEasy Tips on Writing A Blog for Your Business
by Kristi Simone
Posted on March 08, 2019 at 17:04 PM
Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]
Continue ReadingDo I Need an SSL Certificate to Secure My Site?
by Whiteboard Marketing
Posted on April 16, 2018 at 16:35 PM
In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]
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