Best PPC Campaigns for Small Businesses
by Jon Krempasky
Posted on July 19, 2017 at 20:47 PM
Have you heard of someone in the marketing field discussing the benefits of PPC? Whether it be for Google or Facebook, large company or small, PPC can grow your brand. With the age of technology growing, marketing is becoming prominently digital creating a presence, not only face-to-face, but on the world wide web. Take a […]
Continue ReadingWhat Can Your Patient Management System Do For You?
by Whiteboard Marketing
Posted on June 15, 2017 at 14:29 PM
As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]
Continue ReadingCampaign-Based Marketing: Why You Should Start Doing It
by Kristi Simone
Posted on May 05, 2017 at 19:46 PM
We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]
Continue ReadingHow to Optimize Your Video for YouTube
by Kristi Simone
Posted on April 25, 2017 at 16:21 PM
So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want […]
Continue ReadingCanva for Marketing
by Jackie King
Posted on April 18, 2017 at 19:54 PM
Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to […]
Continue ReadingThe Best Kinds of Posts for Your Social Sites
by Jackie King
Posted on March 29, 2017 at 20:37 PM
As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]
Continue ReadingHow To Use Video with Social Media Marketing: The Social Media Video Challenge
by Jackie King
Posted on March 20, 2017 at 14:18 PM
Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.
Continue ReadingVideo Marketing: Getting Started
by Kristi Simone
Posted on March 10, 2017 at 21:24 PM
It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.
Continue ReadingThe Importance of Video Testimonials in Content Marketing
by Sean White
Posted on February 21, 2017 at 23:58 PM
Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you to show both current and prospective clients the personality behind your brand. They provide you with three key marketing tools: videos, engaging video material, and a large distribution potential. Watch to find […]
Continue Reading3 Simple Tools to Use in Your Facebook Marketing Strategy
by Whiteboard Marketing
Posted on February 17, 2017 at 16:46 PM
The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that […]
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