Whiteboard Marketing
SEO

5 Basic Google Analytics Reports to Use Frequently

by Whiteboard Marketing

Posted on March 23, 2021 at 19:44 PM

Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common […]

Continue Reading


How Your SEO Efforts Affect Digital Strategy Planning

by Whiteboard Marketing

Posted on March 23, 2021 at 19:34 PM

An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO […]

Continue Reading


Google Algorithm Updates That Affect Dentists

by Whiteboard Marketing

Posted on May 07, 2020 at 23:32 PM

  The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]

Continue Reading


ROI of SEO

by Whiteboard Marketing

Posted on May 09, 2019 at 15:18 PM

Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]

Continue Reading


How Important is your Business Name, Address and Phone in Google Search?

by Kristi Simone

Posted on April 17, 2019 at 20:55 PM

Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority.  Search engines take this data into account when determining which companies to select to show up during a local search for a product or service.  Local […]

Continue Reading


Easy Tips on Writing A Blog for Your Business

by Kristi Simone

Posted on March 08, 2019 at 17:04 PM

Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy.  However, many of our clients are hesitant to write or post a blog because they don’t know where to start.  When surveyed, the majority of our clients said they don’t know […]

Continue Reading


Do I Need an SSL Certificate to Secure My Site?

by Whiteboard Marketing

Posted on April 16, 2018 at 16:35 PM

In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]

Continue Reading


How Much Content is Good for SEO Rankings?

by Kristi Simone

Posted on February 13, 2018 at 21:59 PM

Your website content is the foundation for every SEO strategy you implement on your website.  It is, essentially, the fuel that drives the car.  So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]

Continue Reading


5 Marketing Predictions to Implement in 2018

by Kristi Simone and Whiteboard Marketing

Posted on December 12, 2017 at 17:18 PM

As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]

Continue Reading


How to Write Content for Your Customers and Google

by Whiteboard Marketing

Posted on October 30, 2017 at 19:11 PM

In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]

Continue Reading


Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge.

Schedule an appointment to discuss our findings and make a few recommendations to more effectively market your brand and get customers.

Schedule Appointment



      COVID-19 Marketing Recovery Plan Download



      By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

        Practice Marketing Audit Worksheet Audit Download



        By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

          COVID-19 Team Talking Points + Scripts Worksheet Audit Download



          By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

            Teledentistry Marketing Plan Download



            By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

              COVID-19 Social Media Posting Ideas Download



              By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                SEO Audit Checklist Download



                By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                  Conversion Rate Optimization (CRO) Audit Checklist Download



                  By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                    Dental Practice Marketing Plan Download



                    By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                      How to Build a Patient Review Program for Your Practice Download



                      By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                        How to Claim + Optimize Your Dental Practice Google My Business Profile Download



                        By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                          5 Ways To Modernize Your Practice For New + Existing Patients Download



                          By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.