The Importance of Online Reviews in the Consumer Decision-Making Process
by Brittanee Barton
Posted on June 30, 2017 at 13:55 PM
The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]
Continue ReadingCustomer Relationship Building 101
by Jody White
Posted on May 16, 2017 at 13:05 PM
Customer relationships are one of the most important parts of your business, if not the most important. So, how do you begin building those meaningful, lifelong relationships with customers? Customer relationship building starts before someone even makes a purchase. Below we have laid out tips to help to successfully build solid relationships with your clients. […]
Continue ReadingWhy You Should Listen to Your Recorded Phone Calls
by Kristi Simone
Posted on February 24, 2017 at 14:11 PM
Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost. At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]
Continue ReadingCongress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?
by Hanna Ellison
Posted on November 30, 2016 at 21:44 PM
Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in […]
Continue ReadingThe 4 Key Factors Google Uses to Rank Map Listings
by Jackie King
Posted on November 15, 2016 at 20:23 PM
More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]
Continue Reading5 Reasons Business Owners Should Tell Their Story
by Brittanee Barton
Posted on October 13, 2016 at 13:50 PM
You’re a business owner. You’re not much of a writer, or even an orator really. You’re a numbers guy or gal with a knack for the bottom line. Well, we bet there’s more to you than just that. The story of your life, business, products and growth are imperative to your success and here’s why: […]
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