Whiteboard Marketing
Category Archives: Reputation Management

Does Responding to Online Patient Reviews Violate HIPAA?

by Kristi Simone

Posted on May 24, 2019 at 19:55 PM

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]

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Your Yelp Questions, Answered!

by Hanna Ellison

Posted on July 06, 2018 at 15:57 PM

Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has […]

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The Importance of Online Reviews in the Consumer Decision-Making Process

by Brittanee Barton

Posted on June 30, 2017 at 13:55 PM

The Relevance of Online Reviews Online reviews for products and services dominate today’s internet. It is relatively difficult to find a well-known product or service that doesn’t have reviews. In fact, browsing through reviews has become a pre-purchase routine for most consumers. Through a recent study by BrightLocal, researchers found that only 10% of today’s […]

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What Can Your Patient Management System Do For You?

by Hanna Ellison

Posted on June 15, 2017 at 14:29 PM

As a professional in the dental field, you understand the importance of having a patient management system to efficiently run your office, but are you aware of all the capabilities each system offers? Patient management systems are extremely helpful in communicating with your patients, monitoring your online reviews, and furthering your in-office marketing efforts. Here […]

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Customer Relationship Building 101

by Jody White

Posted on May 16, 2017 at 13:05 PM

Customer relationships are one of the most important parts of your business, if not the most important. So, how do you begin building those meaningful, lifelong relationships with customers? Customer relationship building starts before someone even makes a purchase. Below we have laid out tips to help to successfully build solid relationships with your clients. […]

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Why You Should Listen to Your Recorded Phone Calls

by Kristi Simone

Posted on February 24, 2017 at 14:11 PM

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost.   At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]

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The Importance of Video Testimonials in Content Marketing

by Sean White

Posted on February 21, 2017 at 23:58 PM

Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you to show both current and prospective clients the personality behind your brand. They provide you with three key marketing tools: videos, engaging video material, and a large distribution potential. Watch to find […]

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Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

by Jackie King

Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

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Congress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?

by Hanna Ellison

Posted on November 30, 2016 at 21:44 PM

Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in […]

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The 4 Key Factors Google Uses to Rank Map Listings

by Jackie King

Posted on November 15, 2016 at 20:23 PM

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]

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Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

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7 days ago

Mondays can be “ruff,” but Jason's dog, Jackson, is here to remind you to think big! We hope everybody is having a great start to their week. ... See MoreSee Less

Mondays can be “ruff,” but Jasons dog, Jackson, is here to remind you to think big! We hope everybody is having a great start to their week.

2 weeks ago

Christi and Jody Allen White had a blast with the amazing staff at Centerburg Dental Care. These ladies love sharing beautiful smiles just as much as they love creating them! ... See MoreSee Less

Christi and Jody had a blast with the amazing staff at Centerburg Dental Care. These ladies love sharing beautiful smiles just as much as they love creating them!

2 weeks ago

We celebrated our employees with April, May, and June birthdays and work anniversaries with an in-house fiesta! Lacey Whiteboard was in on the fun, too. ... See MoreSee Less

3 weeks ago

Can you believe it's been a year? We can't either! Happy work-iversary to Christi Richter and Caroline Cannon, our team is so lucky to have you. ... See MoreSee Less

Can you believe its been a year? We cant either! Happy work-iversary to Christi and Caroline, our team is so lucky to have you.

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Whiteboard Marketing has some beauties working for them!!...and smart!

3 weeks ago

We always have a great time visiting our friends at Dr. Fred Alger Periodontics & Dental Implants: Fred Alger, DDS! ... See MoreSee Less

We always have a great time visiting our friends at Dr. Fred Alger Periodontics & Dental Implants: Fred Alger, DDS!
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