Whiteboard Marketing
Category Archives: Reputation Management

Customer Relationship Building 101

by

Posted on May 16, 2017 at 13:05 PM

Customer relationships are one of the most important parts of your business, if not the most important. So, how do you begin building those meaningful, lifelong relationships with customers? Customer relationship building starts before someone even makes a purchase. Below we have laid out tips to help to successfully build solid relationships with your clients. […]

Continue Reading


Why You Should Listen to Your Recorded Phone Calls

by

Posted on February 24, 2017 at 14:11 PM

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost.   At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]

Continue Reading


The Importance of Video Testimonials in Content Marketing

by

Posted on February 21, 2017 at 23:58 PM

Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you to show both current and prospective clients the personality behind your brand. They provide you with three key marketing tools: videos, engaging video material, and a large distribution potential. Watch to find […]

Continue Reading


Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

by

Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

Continue Reading


Congress Backs Bill on Customer Rights for Online Reviews: What Does this Mean for your Business?

by

Posted on November 30, 2016 at 21:44 PM

Have you heard? Two days ago, Congress backed a bill on customer rights for online reviews. This bill will allow consumers to post negative reviews without legal repercussions. According to ABC News, “Supporters of the bipartisan bill say it is needed to ensure freedom of speech in a growing online economy. It was written in […]

Continue Reading


The 4 Key Factors Google Uses to Rank Map Listings

by

Posted on November 15, 2016 at 20:23 PM

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]

Continue Reading


5 Reasons Business Owners Should Tell Their Story

by

Posted on October 13, 2016 at 13:50 PM

You’re a business owner. You’re not much of a writer, or even an orator really. You’re a numbers guy or gal with a knack for the bottom line. Well, we bet there’s more to you than just that. The story of your life, business, products and growth are imperative to your success and here’s why: […]

Continue Reading


Winner Winner, Chicken Dinner

by

Posted on September 29, 2016 at 14:48 PM

Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why […]

Continue Reading


The Power of a Negative Review

by

Posted on September 01, 2016 at 17:59 PM

What’s the first thing you do when deciding to try a new restaurant, stay at a new hotel or find a new health care provider? For 88% of consumers, it’s check online reviews. As technology has grown, reviews have become an extremely influential source of information for consumers before buying a product or service. That […]

Continue Reading


The Key to a Successful Marketing Strategy? Outsourcing.

by

Posted on August 25, 2016 at 21:27 PM

The definition of marketing is “the action or business of promoting and selling products or services.” But, as we all know, much more goes into it than just that. With advances in technology (smartphones, tablets, etc.) making communication easier and more relevant than ever, marketing tasks can seem endless.   That’s why outsourcing your marketing […]

Continue Reading