Whiteboard Marketing
Category Archives: Online Marketing

Does Responding to Online Patient Reviews Violate HIPAA?

by Kristi Simone

Posted on May 24, 2019 at 19:55 PM

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]

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ROI of SEO

by Jon Cahen

Posted on May 09, 2019 at 15:18 PM

Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]

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Easy Tips on Writing A Blog for Your Business

by Kristi Simone

Posted on March 08, 2019 at 17:04 PM

Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy.  However, many of our clients are hesitant to write or post a blog because they don’t know where to start.  When surveyed, the majority of our clients said they don’t know […]

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Do I Need an SSL Certificate to Secure My Site?

by Jon Cahen

Posted on April 16, 2018 at 16:35 PM

In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]

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Tutorial: Use iMovie to Make Facebook Cover Videos With Photos

by Nicole Weiss

Posted on February 19, 2018 at 15:47 PM

Facebook quietly introduced the option to add video covers to your Facebook business page.  While there are many templated options online to upload your images, some can be costly and only offer a few choices for your photos. Some online options to consider are: MakerMoon Animoto Adobe Spark However, our favorite option is iMovie . […]

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How Much Content is Good for SEO Rankings?

by Kristi Simone

Posted on February 13, 2018 at 21:59 PM

Your website content is the foundation for every SEO strategy you implement on your website.  It is, essentially, the fuel that drives the car.  So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]

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How Do I Optimize My Website For Voice Search?

by Abby Hanson

Posted on January 22, 2018 at 08:00 AM

While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as […]

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5 Marketing Predictions to Implement in 2018

by Abby Hanson and Kristi Simone

Posted on December 12, 2017 at 17:18 PM

As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]

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How to Name Your Google My Business Page If You Have a Multi-Dentist Practice

by Brittanee Barton

Posted on November 20, 2017 at 21:50 PM

Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]

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How to Write Content for Your Customers and Google

by Marissa Fracassa

Posted on October 30, 2017 at 19:11 PM

In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]

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Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

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