Does Responding to Online Patient Reviews Violate HIPAA?
by Kristi Simone
Posted on May 24, 2019 at 19:55 PM
You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]
Continue ReadingROI of SEO
by Jon Cahen
Posted on May 09, 2019 at 15:18 PM
Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]
Continue ReadingEasy Tips on Writing A Blog for Your Business
by Kristi Simone
Posted on March 08, 2019 at 17:04 PM
Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]
Continue ReadingDo I Need an SSL Certificate to Secure My Site?
by Jon Cahen
Posted on April 16, 2018 at 16:35 PM
In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]
Continue ReadingHow Much Content is Good for SEO Rankings?
by Kristi Simone
Posted on February 13, 2018 at 21:59 PM
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]
Continue ReadingHow to Name Your Google My Business Page If You Have a Multi-Dentist Practice
by Brittanee Barton
Posted on November 20, 2017 at 21:50 PM
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]
Continue ReadingHow to Write Content for Your Customers and Google
by Marissa Fracassa
Posted on October 30, 2017 at 19:11 PM
In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]
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