Whiteboard Marketing
Category Archives: Online Marketing

Campaign-Based Marketing: Why You Should Start Doing It

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Posted on May 05, 2017 at 19:46 PM

We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]

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How to Optimize Your Video for YouTube

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Posted on April 25, 2017 at 16:21 PM

So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it?  Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it.  Essentially, we want […]

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Canva for Marketing

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Posted on April 18, 2017 at 19:54 PM

Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to […]

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How To Use Video with Social Media Marketing: The Social Media Video Challenge

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Posted on March 20, 2017 at 14:18 PM

Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.

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Video Marketing: Getting Started

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Posted on March 10, 2017 at 21:24 PM

It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.

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Website Voice and Brand Voice: How to Keep It Consistent

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Posted on March 06, 2017 at 21:02 PM

So, you have a website now. It’s pretty, featuring the colors you like and a design that is easy to use. Now, all you have to do is fill it with a bunch of content. Words, pictures and meaningful information…seems easy enough, right? For many business owners, generating content for their websites is the hardest […]

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The Importance of Video Testimonials in Content Marketing

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Posted on February 21, 2017 at 23:58 PM

Videos are one of the most powerful tools in the world of marketing today. Even more specifically, video testimonials. Video testimonials allow you to show both current and prospective clients the personality behind your brand. They provide you with three key marketing tools: videos, engaging video material, and a large distribution potential. Watch to find […]

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3 Simple Tools to Use in Your Facebook Marketing Strategy

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Posted on February 17, 2017 at 16:46 PM

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that […]

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Keep it Short, Sweet and to the Point

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Posted on February 10, 2017 at 20:04 PM

What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever. So, how do you create an impactful e-blast […]

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Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

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Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

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