5 Tips to Maximize Your Small Business PPC Budget
by Jon Cahen
Posted on February 25, 2021 at 07:00 AM
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]
Continue ReadingHow Important is your Business Name, Address and Phone in Google Search?
by Kristi Simone
Posted on April 17, 2019 at 20:55 PM
Your NAP Helps Your Business Make the MAP. Your business Name, Address, and Phone (NAP) are VITAL pieces of information Google looks for to determine your credibility and authority. Search engines take this data into account when determining which companies to select to show up during a local search for a product or service. Local […]
Continue ReadingEasy Tips on Writing A Blog for Your Business
by Kristi Simone
Posted on March 08, 2019 at 17:04 PM
Easy tips on writing a blog for your business Writing blogs for your website is an important part of your SEO and brand-building strategy. However, many of our clients are hesitant to write or post a blog because they don’t know where to start. When surveyed, the majority of our clients said they don’t know […]
Continue ReadingHow Much Content is Good for SEO Rankings?
by Kristi Simone
Posted on February 13, 2018 at 21:59 PM
Your website content is the foundation for every SEO strategy you implement on your website. It is, essentially, the fuel that drives the car. So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]
Continue ReadingHow to Name Your Google My Business Page If You Have a Multi-Dentist Practice
by Brittanee Barton
Posted on November 20, 2017 at 21:50 PM
Google has communicated how important every dentist’s Google My Business (GMB) page is to his or her local ranking and how patients search for a dentist in their area. In fact, Google states that “local results [that] appear for people who search for businesses and places near their location” are one of the most important factors […]
Continue ReadingHow to Write Content for Your Customers and Google
by Whiteboard Marketing
Posted on October 30, 2017 at 19:11 PM
In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]
Continue Reading4 Goals for Your Website Design
by Whiteboard Marketing
Posted on October 28, 2017 at 19:54 PM
Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating […]
Continue ReadingWhat are Google Posts and How Do I Get Started?
by Kristi Simone
Posted on August 18, 2017 at 15:55 PM
Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information […]
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