Whiteboard Marketing
Category Archives: Branding

The Best Kinds of Posts for Your Social Sites

by

Posted on March 29, 2017 at 20:37 PM

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]

Continue Reading


How To Use Video with Social Media Marketing: The Social Media Video Challenge

by

Posted on March 20, 2017 at 14:18 PM

Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.

Continue Reading


Why You Should Listen to Your Recorded Phone Calls

by

Posted on February 24, 2017 at 14:11 PM

Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost.   At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]

Continue Reading


3 Simple Tools to Use in Your Facebook Marketing Strategy

by

Posted on February 17, 2017 at 16:46 PM

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy. With that […]

Continue Reading


Keep it Short, Sweet and to the Point

by

Posted on February 10, 2017 at 20:04 PM

What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever. So, how do you create an impactful e-blast […]

Continue Reading


What’s Up With the Latest Website Designs? They All Look Alike.

by

Posted on February 03, 2017 at 18:04 PM

Have you noticed lately that all of your favorite websites are starting to look alike? You may be thinking, “Isn’t a website supposed to be unique to each brand?” “Don’t I want my company website to look different from the rest?” At Whiteboard, here’s our (frustrating) answer: Yes and no. Let’s look at why that’s […]

Continue Reading


Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

by

Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

Continue Reading


The 4 Key Factors Google Uses to Rank Map Listings

by

Posted on November 15, 2016 at 20:23 PM

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]

Continue Reading


How Google Search Really Works from the Back End

by

Posted on November 09, 2016 at 20:11 PM

Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to […]

Continue Reading


Dentists: Does Your Website Comply?

by

Posted on October 31, 2016 at 15:19 PM

If your practice accepts Medicaid or Medicare, there are new requirements to consider. As of October 16, 2016, “under Section 1557 of the Affordable Care Act (ACA), covered entities are required to post notices of nondiscrimination and taglines that alert individuals with limited English proficiency (LEP) to the availability of language assistance services” (PBHS). To […]

Continue Reading