Jump-start Your 2020 Marketing Planning with These 5 Tips
by Whiteboard Marketing
Posted on November 15, 2019 at 12:16 PM
It’s that time of year again – planning your marketing for 2020. As dreaded as this task might seem, think of it as an opportunity. . . and not just another fourth-quarter task. Why is marketing planning an opportunity? Because it gives you and your team the chance to really delve into what you’ve done, […]
Continue ReadingPPC Advertising Pays Off Big for Dental Practices
by Whiteboard Marketing
Posted on November 08, 2019 at 13:09 PM
In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients. Simply put, PPC is […]
Continue ReadingHow to Write Content for Your Customers and Google
by Whiteboard Marketing
Posted on October 30, 2017 at 19:11 PM
In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]
Continue Reading4 Goals for Your Website Design
by Whiteboard Marketing
Posted on October 28, 2017 at 19:54 PM
Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating […]
Continue ReadingHow To Design A Website My Customers Will Actually Use
by Whiteboard Marketing
Posted on July 08, 2017 at 18:35 PM
We understand how overwhelming website design can be, especially at the beginning of the process. Where do you even begin? While all businesses are unique and use their websites differently, we have found that most small businesses want the same three ideas incorporated in a new site: Clear branding (prominent logo, phone number, slogan, colors) […]
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