How To Create and Post A Facebook Ad
by Whiteboard Marketing
Posted on July 30, 2021 at 16:04 PM
How To Create and Post A Facebook Ad Facebook ads are an extremely effective strategy that all dentists should incorporate into their marketing program. With roughly 2.85 billion monthly active users, Facebook is the most popular social media platform and a perfect place to advertise to both current and prospective patients. To understand how Facebook […]
Continue ReadingWhat Am I Even Paying For?
by Whiteboard Marketing
Posted on June 14, 2021 at 07:00 AM
10 Items Marketing Agencies Need to Convey to their Clients Some Marketing Agencies go through their task checklists and think they are accomplishing great feats, while ignoring the single most important metric. One of the most advantageous aspects of digital marketing is the ability to measure ROI. Marketing isn’t free, it takes time and […]
Continue ReadingHow to Add a Blog Page and Post a Blog On Your Website
by Whiteboard Marketing
Posted on May 28, 2021 at 19:30 PM
Recently, our Whiteboard Marketing team wrote a blog for the Florida Dental Association titled “5 Reasons Your Website Needs a Blog and How to Get Started.” The next step to understanding the value blogs have on your online presence and brand authority is to add a blog page to your website and start posting. Because […]
Continue Reading5 Basic Google Analytics Reports to Use Frequently
by Whiteboard Marketing
Posted on March 23, 2021 at 19:44 PM
Many of our small business clients know that analytics should play a large role in their digital marketing decisions, but don’t necessarily know where to start. They have access to a Google Analytics account, but the options are overwhelming, and the reports contain foreign verbiage. Let’s take a look at five of the most common […]
Continue ReadingHow Your SEO Efforts Affect Digital Strategy Planning
by Whiteboard Marketing
Posted on March 23, 2021 at 19:34 PM
An online presence should begin where 93% of internet users also start: a search engine. Stat Counter tells us that Google controls over 92% of global search engine market share, so you should probably start with Google too. Google has over 200 ranking factors, making search engine optimization (SEO) an extremely wide scope. Your SEO […]
Continue Reading5 Tips to Maximize Your Small Business PPC Budget
by Whiteboard Marketing
Posted on February 25, 2021 at 07:00 AM
So many factors come into play when starting a pay-per-click (PPC) campaign. A poorly optimized campaign is a waste of money and resources. As a small business owner, you are tasked with being the company accountant, lawyer, human resources, marketing and everything else. The details in researching and setting up a profitable PPC campaign can […]
Continue Reading4 Dimensions in Your Brand’s Tone of Voice
by Whiteboard Marketing
Posted on November 24, 2020 at 19:18 PM
You may not be familiar with the idea of a company’s brand having a “voice” and a “tone”. But chances are you’ve encountered it. A company develops a brand so that audiences can identify with and gain awareness of the company and its products. Why is Your Brand’s Voice and Tone Important? The brand’s voice […]
Continue ReadingHow to Recover from the Dental Hygiene Appointment Dropoff
by Whiteboard Marketing
Posted on September 11, 2020 at 13:42 PM
It has been nearly six months since dental offices were forced to close their doors to non-emergency dental patients. Little to no hygiene appointments this spring, means fewer follow-up hygiene appointments six months later. This presents a potentially revolving problem every six months if your patients aren’t scheduled for their routine hygiene appointments. Steven Jensen […]
Continue ReadingHow Coronavirus Has Changed The Way Patients Search For A Dentist
by Whiteboard Marketing
Posted on May 29, 2020 at 12:15 PM
Media Habits and Media Consumption Well, you’re at home. All day. Every day. And night. Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient. Organic traffic from SEO is a 24-7, 365 foundation that is […]
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