Whiteboard Marketing
All posts by Whiteboard Marketing

Jump-start Your 2020 Marketing Planning with These 5 Tips

by Whiteboard Marketing

Posted on November 15, 2019 at 12:16 PM

It’s that time of year again – planning your marketing for 2020. As dreaded as this task might seem, think of it as an opportunity. . . and not just another fourth-quarter task.  Why is marketing planning an opportunity? Because it gives you and your team the chance to really delve into what you’ve done, […]

Continue Reading


PPC Advertising Pays Off Big for Dental Practices

by Whiteboard Marketing

Posted on November 08, 2019 at 13:09 PM

In our work with dental practices, we’re seeing an upward trend with dentists who use PPC (pay-per-click) advertising as a primary strategy in their marketing efforts. These dentists are reporting increased visits to their websites, more calls and contact form submissions, and higher rates of conversion from web searchers to patients.  Simply put, PPC is […]

Continue Reading


5 Easy Tips to Make Your Social Media Better

by Whiteboard Marketing

Posted on July 19, 2019 at 08:00 AM

Social media is more than just sharing photos and posting witty captions. In this day and age, a good, professional social media presence is a must-have for any company. Through channels like Facebook and Twitter, you can advertise your brand, connect with customers, and show the validity of your company. Are you posting for your […]

Continue Reading


Your Yelp Questions, Answered!

by Whiteboard Marketing

Posted on July 06, 2018 at 15:57 PM

Yelp can be a very confusing platform for a lot of small business owners. It can be hard to determine if Yelp is the right platform for your industry. It can also be difficult to optimize your profile to get reviews and to be found by potential customers. You may have noticed that Yelp has […]

Continue Reading


4 Steps to Telling Your Brand Story on Social Media

by Kristi Simone and Whiteboard Marketing

Posted on March 12, 2018 at 08:00 AM

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

Continue Reading


How Do I Optimize My Website For Voice Search?

by Whiteboard Marketing

Posted on January 22, 2018 at 08:00 AM

While driving, I often find myself remembering things, asking questions, or wondering where I should go for dinner. In the past, this timing was inopportune because I would have to wait until I stopped to write these thoughts down or research them. By that time, I would probably forget again. Today, it’s as simple as […]

Continue Reading


5 Marketing Predictions to Implement in 2018

by Kristi Simone and Whiteboard Marketing

Posted on December 12, 2017 at 17:18 PM

As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]

Continue Reading


How to Write Content for Your Customers and Google

by Whiteboard Marketing

Posted on October 30, 2017 at 19:11 PM

In the real estate world, we hear that the key to success is location, location location. In the SEO and website design world, the key to success is content, content, content. And, not just content, but original content. When writing content for your website, it can sometimes be difficult to balance the flow of the […]

Continue Reading


4 Goals for Your Website Design

by Whiteboard Marketing

Posted on October 28, 2017 at 19:54 PM

Website design today is more visual and streamlined than ever before. It is also more complicated and strategic from a design and optimization standpoint. Essentially, we build websites that are created to look like we didn’t design them too much. We work hard to make it look simple. When designing a new website or updating […]

Continue Reading


How To Design A Website My Customers Will Actually Use

by Whiteboard Marketing

Posted on July 08, 2017 at 18:35 PM

We understand how overwhelming website design can be, especially at the beginning of the process. Where do you even begin? While all businesses are unique and use their websites differently, we have found that most small businesses want the same three ideas incorporated in a new site: Clear branding (prominent logo, phone number, slogan, colors) […]

Continue Reading


Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge.

Schedule an appointment to discuss our findings and make a few recommendations to more effectively market your brand and get customers.

Schedule Appointment



      COVID-19 Marketing Recovery Plan Download



      By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

        Practice Marketing Audit Worksheet Audit Download



        By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

          COVID-19 Team Talking Points + Scripts Worksheet Audit Download



          By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

            Teledentistry Marketing Plan Download



            By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

              COVID-19 Social Media Posting Ideas Download



              By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                SEO Audit Checklist Download



                By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                  Conversion Rate Optimization (CRO) Audit Checklist Download



                  By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                    Dental Practice Marketing Plan Download



                    By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                      How to Build a Patient Review Program for Your Practice Download



                      By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                        How to Claim + Optimize Your Dental Practice Google My Business Profile Download



                        By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.

                          5 Ways To Modernize Your Practice For New + Existing Patients Download



                          By submitting this form, you agree we may contact you in a manner as described in our Privacy Policy.