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All posts by Kristi Simone

Are You Required to Make Your Website ADA Compliant?

by Kristi Simone

Posted on August 17, 2018 at 13:00 PM

There has been a lot of information online recently about making websites ADA compliant.  We have received many questions from our clients about the new ADA compliance guidelines and what they need to do about it. The Americans with Disabilities Act (ADA) of 1990 is the reason we have things like disabled parking requirements, service […]

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Make These Updates to Your Google My Business Page Now!

by Kristi Simone

Posted on July 12, 2018 at 13:56 PM

Google has been making changes to your Google My Business (GMB) Page lately and it will benefit your business to utilize the new tools that have been added. As we know, Google is constantly working to help local businesses get found online, especially by prospective customers who are near your location.    Make sure you […]

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4 Steps to Telling Your Brand Story on Social Media

by Abby Hanson and Kristi Simone

Posted on March 12, 2018 at 08:00 AM

As social media continues to evolve at a rapid-fire pace, we see recurring recommendations to make your business stand out by telling its brand story. Everyone loves a great story, and that mindset doesn’t change for what people read on social media. Professor Marcus Collins at University of Michigan says, “As storytelling animals, we humans […]

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Advice and Resume Tips for New Grads Applying for Jobs

by Kristi Simone

Posted on February 26, 2018 at 08:00 AM

First, we just discovered HARO, so if I’m not following protocol, please let me know. Second, my name is Kristi Simone and I am CMO at Whiteboard Marketing We are a small marketing firm located in Dublin, Ohio with 16+ employees. I handle all career searches and hiring needs for our company. And, we see […]

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How Much Content is Good for SEO Rankings?

by Kristi Simone

Posted on February 13, 2018 at 21:59 PM

Your website content is the foundation for every SEO strategy you implement on your website.  It is, essentially, the fuel that drives the car.  So, how much fuel, or content, do you need to impact your search rankings? If you search the internet for “what is the best word count for SEO?” or something like […]

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What Does the Facebook Update Really Mean for Small Businesses?

by Kristi Simone

Posted on January 15, 2018 at 20:32 PM

What does the Facebook update really mean for small businesses? Facebook made a big announcement on January 11 about changes to its news feed.  Both CEO Mark Zuckerberg and head of News Feed, Adam Mosseri communicated that Facebook’s 2018 focus would be connecting people with meaningful posts.  Zuckerberg also announced that news feeds would show […]

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5 Marketing Predictions to Implement in 2018

by Abby Hanson and Kristi Simone

Posted on December 12, 2017 at 17:18 PM

As 2017 wraps up, we want to take a look ahead at some of the key changes that will impact your 2018 local business marketing strategy. You may have read many predictions about 2018 in different blogs today, but we believe our strategies below are changes that any business owner can realistically implement in the […]

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8 Tips for Recording Professional Videos

by Kristi Simone

Posted on August 30, 2017 at 17:17 PM

We know that shooting video that is professional and engaging can be a challenge, especially when you are filming with an iPhone or tablet. Yes, these videos will look different than those filmed and produced by a hired film crew. That’s the idea. Viewers today want to see the organic, real version of people and […]

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What are Google Posts and How Do I Get Started?

by Kristi Simone

Posted on August 18, 2017 at 15:55 PM

Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information […]

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What is Google Messaging and How Do I Use It?

by Kristi Simone

Posted on August 18, 2017 at 15:54 PM

Google also recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up […]

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Happy 71st birthday to the United States Air Force! We are so happy to have Airman Christi Richter as part of our team. God bless the USA! ... See MoreSee Less

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Last week, Jason McCurdy had an amazing time attending the Paragon Management event where the founder, Ken Runkel, spoke. Paragon Management is the leading profitability and growth firm for today’s dentists. Whiteboard Marketing is a proud partner with The Paragon Program, helping aide dentists across the country with their digital presence. Thanks, Ken, for keeping our dentists inspired!

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