We know that shooting video that is professional and engaging can be a challenge, especially when you are filming with an iPhone or tablet. Yes, these videos will look different than those filmed and produced by a hired film crew. That’s the idea. Viewers today want to see the organic, real version of people and […]
Google recently launched Google Posts inside of your Google My Business Page. Truly, this is one of the only “free advertising” opportunities Google gives businesses, so you should take advantage of it. What are Google Posts? Inside your Google My Business page, Google has created a feature called “Posts.” Posts allow you to publish information […]
Google also recently introduced a new feature called Google Messaging. Google Messaging allows you to chat directly with customers who find your business listing on Google Search. Google says, “Responding to customers can help you answer their questions, tell your business’s story, and attract more people to your location.” Where does Google Messaging show up […]
We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]
So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want […]
It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.
Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost. At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]
We all know that Google has been making some major changes to its Google + pages over the past several months. And, we know that navigating this sea of changes can be a bit challenging. It can be overwhelming for many small business owners to identify which Google changes will impact their company. People who are […]
The Who and How of Facebook Likes We’ve broken down our thoughts on who should be following your page and how to make it happen. Who should you ask to like your page? Get your customers. First, cast your net close to home and ask your customers to like your Facebook and other social pages. Hands […]
How to Get More Followers on Facebook Let’s face it, we all want to be liked. That’s why more than 12 million Americans are on social media sites multiple times per day. And, Facebook is the most popular social site with 1,100,000,000 users. Not only are people on Facebook, they are on it all the time. […]