Whiteboard Marketing
All posts by Kristi Simone

COVID Patient Scripts and Talking Points for Your Front Desk Team

by Kristi Simone

Posted on May 06, 2020 at 15:27 PM

As part of your post-COVID-19 re-opening process, it is important that every person on your team communicates the same message to patients. Create your practice policies and protocols, outline messages to communicate for each protocol; then, script these messages so everyone speaks in the same “voice.” Affordable Care + Dental Membership Plans Talking Points We […]

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Implement these 5 reopening marketing strategies to boost your patient visits

by Kristi Simone

Posted on May 04, 2020 at 17:24 PM

As we continue to closely monitor analytics for our clients throughout COVID-19, we have seen some interesting trends as dental practices re-open across the country.   Over the last few weeks, we have seen a rebirth of searches for “dentist” and “dentist near me”, and a rise in new searches for “dentist PPE” and “safe dentist”. […]

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FREQUENTLY ASKED QUESTIONS ABOUT DENTAL PRACTICE MARKETING DURING COVID-19

by Kristi Simone

Posted on April 27, 2020 at 15:29 PM

Our Whiteboard Marketing team members have presented in multiple webinars recently, including our client-only marketing webinar, the ACTDental COVID-19 Relief Conference, and the Florida  Dental Association.  Throughout our discussions, we have been asked many questions from participants.  We have listed the most frequently asked questions and answers below. What are the lead generating platforms I […]

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CDC Revises Its Interim Infection Prevention and Control Guidance for Dental Settings During the COVID-19 Response April 9, 2020

by Kristi Simone

Posted on April 09, 2020 at 17:39 PM

Effective today, April 9, 2020, the CDC announced revisions to its Interim Infection Prevention and Control Guidelines for Dentists during COVID-19. Revisions include the following: Description of risk to dental health care personnel (DHCP)1 when providing emergency care during the COVID-19 pandemic. Recommendations for contacting patients prior to emergency dental care. Recommendations for providing emergency dental […]

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Your COVID-19 Marketing Checklist to Implement Right Now

by Kristi Simone

Posted on April 09, 2020 at 14:32 PM

While most of us are practicing social distancing while sheltering-in-place, people are searching the web more than ever. In fact, total internet hits have surged by between 50% and 70%, according to preliminary statistics.    Now is the time to continue marketing and communicating with your current and prospective patients. Here are 20 things you can […]

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Communicating Your Teledentistry Services to Patients

by Kristi Simone

Posted on April 06, 2020 at 12:38 PM

Last Friday, we recommended that dentists (and all medical professionals who have direct contact with patients) incorporate teledentistry into their patient treatment protocol, especially during COVID-19.  We invite you to read our recommendations here. (LINK) A vital next step is to communicate and market to your current and prospective patients.   We have listed below several […]

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The Benefits of Practicing Teledentistry and How to Communicate to Your Patients

by Kristi Simone

Posted on April 03, 2020 at 15:32 PM

As dentists continue to navigate the unstable landscape of treating patients during the COVID-19 pandemic, it is important to explore all possibilities of patient communication and treatment options. Teledentistry and mobile health (cell phone triage) may be appropriate components to incorporate into your practice’s COVID-19 treatment protocol. Communicating your capabilities to your current and prospective […]

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Your Post-COVID Production Strategies and Patient Communication

by Kristi Simone

Posted on March 24, 2020 at 16:05 PM

It’s not too early to start planning your post-COVID production ramp-up strategy.  And, how you communicate with your patients now will have an impact on your rescheduling success later. Once the “air clears”, your primary goal will be to get the highest production patients in your chair as quickly as possible you can so that […]

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How to Communicate to Your Patients about COVID-19

by Kristi Simone

Posted on March 19, 2020 at 13:46 PM

Communication with your patients and the community is key to managing the impact COVID-19 is having on your practice. First, if you are staying open for dental emergencies, please communicate that information, making it known wherever you see fit (website, social media, etc.). By continuing to provide emergency treatments, you are providing a vital service […]

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Does Responding to Online Patient Reviews Violate HIPAA?

by Kristi Simone

Posted on May 24, 2019 at 19:55 PM

You Can Respond to Online Patient Reviews and Maintain HIPAA Compliance We manage marketing for approximately 130 dental practices across the US, including online reviews and reputation management. Maintaining HIPAA compliance is the absolute priority when we respond to reviews, but we do respond to positive and negative reviews with some specific parameters. Below are […]

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