Campaign-Based Marketing: Why You Should Start Doing It
Posted on May 05, 2017 at 19:46 PM
We are big supporters of campaign-based marketing. If you are going to make the investment in creating a special, an event or a service to offer for your business, we want you to get the best return. Essentially, we want you to leverage the heck out of it. The more times you strategically tell people […]
Continue ReadingHow to Optimize Your Video for YouTube
Posted on April 25, 2017 at 16:21 PM
So, you want to get the most out of your video marketing efforts. You’ve taken your practice video. Now, what do you do with it? Your video may have been fun to shoot, but we also want to get more out of the time, talent and energy you used to create it. Essentially, we want […]
Continue ReadingVideo Marketing: Getting Started
Posted on March 10, 2017 at 21:24 PM
It’s 2017 and Video Marketing has become one of the hottest trends for Small Business. In this video, our CMO, Kristi Simone, will give you a few tips to help you incorporate video into your marketing mix and how to get started with video marketing for your small business on your own.
Continue ReadingWhy You Should Listen to Your Recorded Phone Calls
Posted on February 24, 2017 at 14:11 PM
Your front desk is the front line and ground zero of your patient experience. Essentially, the front desk is where the new patient conversion is won or lost. At Whiteboard Marketing, we manage and monitor phone call tracking for the majority of our dental clients. So, we have a lot of opportunities to listen […]
Continue ReadingThe Two Key C’s of Google+ and Why We Love Them
Posted on March 09, 2016 at 09:45 AM
We all know that Google has been making some major changes to its Google + pages over the past several months. And, we know that navigating this sea of changes can be a bit challenging. It can be overwhelming for many small business owners to identify which Google changes will impact their company. People who are […]
Continue ReadingTo Love You is to Like You.
Posted on February 15, 2016 at 15:48 PM
The Who and How of Facebook Likes We’ve broken down our thoughts on who should be following your page and how to make it happen. Who should you ask to like your page? Get your customers. First, cast your net close to home and ask your customers to like your Facebook and other social pages. Hands […]
Continue ReadingDo You Really Need More Likes?
Posted on February 12, 2016 at 20:21 PM
How to Get More Followers on Facebook Let’s face it, we all want to be liked. That’s why more than 12 million Americans are on social media sites multiple times per day. And, Facebook is the most popular social site with 1,100,000,000 users. Not only are people on Facebook, they are on it all the time. […]
Continue ReadingTwitter Changes #RIPTwitter
Posted on February 11, 2016 at 19:27 PM
Popularity becomes more important than recency with the new Twitter changes just announced. This means the Twitter world as we know it is no longer in existence. Rather than streaming the most recent tweets first, we will now see tweets based on popularity. Twitter did announce that followers get to “opt-in” to this feature until […]
Continue ReadingGo LIVE! The Top Social Media Trend To Watch For in 2016
Posted on February 01, 2016 at 19:00 PM
As your marketing partner, we are constantly on the look-out for the latest trends that will impact your business. And 2016 is going to be a big year for your social media strategy. Facebook recently launched its “livestream” program, so now anyone with a verified page can stream live video to their followers. Did you […]
Continue ReadingForget Resolutions
Posted on January 04, 2016 at 20:05 PM
The new year has arrived, and you have likely created a list of resolutions to start and keep in 2016. At Whiteboard Marketing, we don’t like to call them resolutions, because, well, those things are usually broken within the first week. But, goals are real and attainable, if you set them correctly. So, we have […]
Continue Reading