Whiteboard Marketing
All posts by Jon Cahen

How Coronavirus Has Changed The Way Patients Search For A Dentist

by Jon Cahen

Posted on May 29, 2020 at 12:15 PM

Media Habits and Media Consumption Well, you’re at home.  All day. Every day. And night.  Obviously the way you consume media has changed significantly. How, where, when and why customers consume media dictates how a marketing campaign should be planned to be efficient.     Organic traffic from SEO is a 24-7, 365 foundation that is […]

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Google Algorithm Updates That Affect Dentists

by Jon Cahen

Posted on May 07, 2020 at 23:32 PM

  The past month has had as much search engine volatility as I’ve seen in the past 20 years.  Google and other search engines are updating their algorithms to improve the new Covid-19 affected user experience. Users are in a research gathering mindset, as opposed to the reality we knew a couple months ago, where […]

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ROI of SEO

by Jon Cahen

Posted on May 09, 2019 at 15:18 PM

Definition of SEO SEO or Search Engine Optimization is the practice of improving your position and brand visibility on search engine response pages (SERPs) in order to increase the likelihood of either organic traffic to your website or a future conversion. Why SEO Improves Revenue and Return on Investment: SEO’s goal is to 1. appear […]

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SEO – Knowledge Cards Will Gain More SERP Real Estate In 2019

by Jon Cahen

Posted on January 29, 2019 at 19:21 PM

What is a Knowledge Card or Knowledge Graph? A knowledge card is any information box that appears as a featured result after a Google Search is made.   Google is constantly testing the layout of Search Engine Response Pages.  Business owners will recognize the knowledge panel on the right side of SERPs generated by Google […]

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What Do I Need to Know About Google Mobile First Indexing

by Jon Cahen

Posted on June 15, 2018 at 08:00 AM

As the saying goes, “Change is the only constant in life.” To follow suit, in 2018, we digital marketers will switch our strategies to target a mobile-first indexing.  What does this mean for your website? Hopefully not much if you’ve been making consistent updates to your website and if you read our “2018 Marketing Predictions” […]

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Do I Need an SSL Certificate to Secure My Site?

by Jon Cahen

Posted on April 16, 2018 at 16:35 PM

In this ever-evolving internet sphere, security is on everyone’s mind. Therefore, making sure your site is secure is extremely important to gaining and maintaining customers. How does an SSL certificate play into that? Do you really need one? The short answer: Yes. But, let’s walk through the reasons why, and talk about what kind of […]

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