Whiteboard Marketing
All posts by Jackie King

Is Your Company Newsletter Working for You?

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Posted on August 03, 2017 at 19:50 PM

Today’s world is digital. As a business owner, that means your business should be digital too. There are several ways to be visible to new customers across the web, but how are you getting your brand in front of current or previous customers? Email marketing is a way to do just that. This type of […]

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Canva for Marketing

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Posted on April 18, 2017 at 19:54 PM

Creating a cohesive brand image is an important part of marketing your company. This means making your website, internal and social media marketing pieces branded. I’m talking down to the same colors, fonts and types of images you use. Of course, the answer to all of this is to use the same graphic designer to […]

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The Best Kinds of Posts for Your Social Sites

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Posted on March 29, 2017 at 20:37 PM

As a practice owner, you understand the importance of making sure your name is out there, but as a dental professional, you may not know where to begin. Trying to decide what, when, where and how to post content to your social media sites can become overwhelming. In an effort to make your life a […]

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How To Use Video with Social Media Marketing: The Social Media Video Challenge

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Posted on March 20, 2017 at 14:18 PM

Social Media when combined with Video Marketing is a powerful combo. According to Hubspot, 4x as many people prefer to watch a video about a product rather than read about it. In this video, our Digital Marketing Manager, Jackie King, will pose a social media video challenge for your business.

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Keep it Short, Sweet and to the Point

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Posted on February 10, 2017 at 20:04 PM

What comes to mind when you first hear the term “email marketing?” For most people, an image of their cluttered spam folder comes to mind. However, as the digital age grows and more people view information on their mobile device, email marketing is more relevant than ever. So, how do you create an impactful e-blast […]

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Out with the Old, In with the New (Sort of): 2016 Marketing Tips to Continue in 2017

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Posted on December 14, 2016 at 20:36 PM

As 2016 comes to an end, take time to reflect on your marketing efforts over the past year. What have you implemented that has been successful? What did you want to start, but never got around to doing? Now, before you panic at the thought of planning your marketing strategy for 2017, let us help […]

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The 4 Key Factors Google Uses to Rank Map Listings

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Posted on November 15, 2016 at 20:23 PM

More than 1 billion people use Google search. Aside from word-of-mouth, this is the primary source of obtaining information about new businesses around the world. Now that you know how important Google search is, how can you be found on local search? Google takes four key factors into consideration when ranking businesses on local search: […]

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How Google Search Really Works from the Back End

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Posted on November 09, 2016 at 20:11 PM

Behind every search and every simple page of results for that search, there is a complex system, carefully crafted into an ever-changing program and process. There are over 60 trillion pages online right now and 100 billion web searches each month. Each Google search query travels an average of 1,500 miles between data centers to […]

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Dentists: Does Your Website Comply?

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Posted on October 31, 2016 at 15:19 PM

If your practice accepts Medicaid or Medicare, there are new requirements to consider. As of October 16, 2016, “under Section 1557 of the Affordable Care Act (ACA), covered entities are required to post notices of nondiscrimination and taglines that alert individuals with limited English proficiency (LEP) to the availability of language assistance services” (PBHS). To […]

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Winner Winner, Chicken Dinner

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Posted on September 29, 2016 at 14:48 PM

Building and maintaining engagement on your business’s social sites is not always as simple as it seems. If you’re stuck between a rock and a hard place, you should consider running a social contest! Who doesn’t love the chance to get something for free? The answer is no one. Here are a few reasons why […]

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