analytics

Are You Properly Measuring Your Social Selling Strategy on LinkedIn?

LinkedIn allows your business to measure multiple different statistics to track the success of your marketing throughout your ‘selling process.’ If you’re not already, it’s time to make sure you’re properly tracking the effectiveness of your social selling using LinkedIn.

But first, what is social selling? Social selling is the process of developing professional relationships during a sales process. LinkedIn is the #1 social media outlet for social selling to take place. According to Forbes, “social selling is about building stronger relationships with potential buyers, based on an authentic sense of empathy and a deep understanding of the problems they face.”

Below are some tips to help you monitor your success of reaching reliable prospects…

Monitor Your Conversion Rates. You want to convert as many LinkedIn connections into sales as possible. Google Analytics is a great tool to track sale conversions from your website as well as LinkedIn. Make sure conversion tracking is set up on the page you’re sending potential buyers to on your website.  

Track Referral Traffic. You want to make sure you’re tracking all referrals you get through LinkedIn. Google Analytics is also the perfect tool for this step.

Screen Shot 2016-06-02 at 1.36.13 PM

Once you see LinkedIn, click on the hyperlink and you will be able to analyze your referral rate from LinkedIn.

Measure Connections & Engagement. Measuring your social selling efforts by increasing your connections, content likes & shares, and follower engagement is key. By focusing your efforts on this, you will not only build brand awareness and visibility, you will increase your lead rate. Showcasing your business on LinkedIn through content will help your company build trust with your potential referrals. Use Google Analytics to track what content your audience is converting on most, and use those insights as a source of planning for future posts.

Social selling is a key tactic when looking to achieve more sales on LinkedIn. Using Google Analytics to measure accurate referrals numbers from LinkedIn (or any other social media site) is a crucial step in this process. Not only can Google Analytics help you tailor your social content to what your audience wants or needs, but it can help your business track online sales directly from LinkedIn.

Are you ready to start properly measuring your marketing strategy on LinkedIn?

Tags: , , , , , , , ,

Be the first to comment “Are You Properly Measuring Your Social Selling Strategy on LinkedIn?”

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google PartnerYext CertifiedPartner Seal
Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

3 days ago

This week our CEO, Sean White, had the pleasure of sharing his success story with the amazing students in the Entrepreneurship class at Bishop Watterson High School. Sean started Whiteboard by himself in 2008 and turned it into something truly special! ... See MoreSee Less

This week our CEO, Sean White, had the pleasure of sharing his success story with the amazing students in the Entrepreneurship class at Bishop Watterson High School. Sean started Whiteboard by himself in 2008 and turned it into something truly special!Image attachment

Comment on Facebook

I hear this the man to listen to...nice job Sean.

Stud!

2 weeks ago

We celebrated our quarterly birthdays and work anniversaries with a lunchtime appetizer party. From cowboy caviar to Skyline Chili dip, it's safe to say our celebration was a success! ... See MoreSee Less

We celebrated our quarterly birthdays and work anniversaries with a lunchtime appetizer party. From cowboy caviar to Skyline Chili dip, its safe to say our celebration was a success!Image attachmentImage attachment

2 weeks ago

Though we are sad to see her leave, we couldn't be prouder of our Digital Marketing Specialist, Christi Richter. She is going to serve as a full-time Public Affairs Specialist for the Air National Guard until she will eventually commission as a Public Affairs Officer. We wish her all the best in her next adventure! ... See MoreSee Less

Though we are sad to see her leave, we couldnt be prouder of our Digital Marketing Specialist, Christi. She is going to serve as a full-time Public Affairs Specialist for the Air National Guard until she will eventually commission as a Public Affairs Officer. We wish her all the best in her next adventure!Image attachment

2 weeks ago

Welcome to the Whiteboard family, baby Jett! ... See MoreSee Less

Welcome to the Whiteboard family, baby Jett!

3 weeks ago

... See MoreSee Less

Load more