SEO Specialist

About Whiteboard Marketing + Our Culture

Whiteboard Marketing is a full-service dental marketing company that partners with dentists across the United States to help them attract, acquire and retain patients. We believe in offering our clients completely personalized service, so they truly reap the benefits of an in-house marketing department. This means being responsive to clients’ needs and always putting them first. Our team is comprised of professionals who specialize in their field, from website design to SEO and PPC to social media and more, so that we can all function as one incredible “marketing director” together.

The SEO Specialist at Whiteboard Marketing will work toward the continued improvement and success of all client websites. They will complete client onboardings, as well as execute a structured, ongoing optimization process. The SEO Specialist works to create positive growth in user traffic, conversions, and goal completions for all clients.

Job Type: Full-time

SEO Specialist Job Description:
  • Conducting keyword research to drive content strategy
  • Developing and executing quality inbound link strategy
  • Writing metadata for a variety of websites
  • Addressing technical issues affecting the performance of a site on search engines
  • Measuring, tracking, and analyzing results in various platforms
  • Conducting competitive research, directing content, and working with Google, Bing, and other search engines
  • Demonstrating results-driven performance to communicate ROI to Account Managers and occasionally clients
  • Monitoring day-to-day activity and client deliverables
  • Continually learning, innovating, and implementing testing strategies to uncover new opportunities for optimization, strategy enhancement, and performance improvement
  • Having an understanding of the Google Suite including Google Analytics, Google Search Console, and Google Tag Manager, as well as how to implement them on a site
  • Taking an active, personal, prideful role in growing the SEO business for each client
  • Managing multiple clients and projects while not compromising quality
Requirements:
  • Bachelor’s Degree
  • At least one year experience in SEO executing organic search campaign
  • Self-starter with an entrepreneurial attitude, ready to challenge the status quo
  • Experience in data analysis and reporting
  • Detail-oriented with an analytical nature
  • Metrics/results-driven behavior
  • Experience in WordPress, Google Analytics, and Google Search Console
  • Project management skills
  • Proficient knowledge of MS Office Suite (Excel, Word), Google Drive, email marketing systems, and project management systems
Key Competencies:
  • Knowledge of SEO practices
  • Impeccable follow-up and follow through
  • Verbal and written communication skills both internally and externally
  • Judgment and decision-making ability
  • Initiative
  • Confidentiality
  • Team player
  • Attention to detail and accuracy
  • Positive attitude
  • Adaptability
  • Task-oriented
  • Life-long learner
Compensation:
  • 401k with match after 1 year
  • Medical Benefits, Dental, and Vision
  • Paid Vacation
  • Compensation plan based on experience
Next Steps:

Sound like a perfect job for you? To apply, please submit your resume and cover letter to Pat Halsey, Pat@whiteboard-mktg.com. Please include desired compensation.