Tips for Recording Professional Videos

8 Tips for Recording Professional Videos

We know that shooting video that is professional and engaging can be a challenge, especially when you are filming with an iPhone or tablet. Yes, these videos will look different than those filmed and produced by a hired film crew. That’s the idea. Viewers today want to see the organic, real version of people and companies. These types of videos will help bring your brand to life.

We have put together our favorite tips to ensure your video is clean, simple, professional and marketable.

1. Record in a well-lit room.
Film in a well-lit area or room. Make sure you look at the room through your camera lens and then test shoot a few times. Always play it back so you can see how the lighting looks.

2. Film for sound.
Many rooms or spaces make the audio sound loud or echoey. Test your sound. If the sound is bad, we recommend you purchase a good wireless or lavalier microphone. Also, remember the microphone picks up much of the noise around you.  So, if your team members are talking down the hall, the video will record it. Keep the surrounding office quiet during your shoot.

3. Keep your background simple.
Find a space in your office that is clean and simple and does not have distraction in the background. If you have a space that is branded with your logo, try to film in front of it. Or, put a branded object in the camera view.

4. Clean up the clutter.
Look around the space you are filming and make sure it is clean and neat. Remove extra papers, tissues, clutter and other items that may look unprofessional.

5. Keep it steady.
Don’t rely on your hands to shoot a steady video. By human nature, the final product will be shaky. Invest in an inexpensive tripod for your iPhone or iPad.

6. Shoot horizontal.
For now, shoot videos in horizontal, landscape layout. Horizontal is aesthetically more pleasing and professional looking. For Facebook Live – these videos need to be shot vertically.

In the near future, we think social channels will push to have all videos shot in vertical or portrait mode. But for now, we want you to shoot horizontally. Vertical videos have a 9x higher conversion rate than horizontal videos. Simply put, mobile phone users hold their phone vertically 94% of the time and prefer to keep it upright.

7. Keep key players in the video space when recording.
If you are videoing two people talking (i.e., doctor and patient), keep both characters in the camera view at all times. Don’t cut from one person to the other, as this breaks up the flow of the conversation and distracts the viewer.

8. Don’t be afraid to re-shoot.  
Practice makes perfect. We love getting a few takes of a video. Shooting great, professional looking videos is a process of trial and error. Sometimes, the more relaxed a person is in front of the camera, the better the video.

Most importantly, have fun with your videos! And, don’t forget to send us your video so we can post it on your social media sites, website, YouTube page and other key channels.

Have questions? Contact us – We can help.

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1 hour ago

As dentists continue to navigate treating patients during the COVID-19 pandemic, it's important to explore all possibilities of patient communication and treatment options. Read our latest blog on teledentistry and if it's a good fit for your practice: ow.ly/9CC350z4QAk ... See MoreSee Less

As dentists continue to navigate treating patients during the COVID-19 pandemic, its important to explore all possibilities of patient communication and treatment options. Read our latest blog on teledentistry and if its a good fit for your practice: http://ow.ly/9CC350z4QAk

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Christy Halliday Wall; Ben Utterback

3 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
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Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

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#InThisTogether

1 week ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

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Dr. Ellen Zwick is such a kind, caring person!!

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