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3 Simple Tools to Use in Your Facebook Marketing Strategy

The Facebook population is growing daily. As of December 31, 2016 there were 1.86 billion active Facebook users, to be exact. Don’t let this huge number overwhelm you! We’ve got some tips for you to start your Facebook marketing campaign using simple, free tools. Once you get started, you can ramp up to a paid, campaign-focused strategy.

With that being said, let’s look at key Facebook marketing tools you can use to reach your Facebook followers, and how each tool plays a role in your Facebook marketing campaign. (Don’t worry, we’ll start with the basics).

  1. Website Addition. Make sure your website has your Facebook icon at the top of every page, (easy to view and click) and it’s hyperlinked to your business page. This will allow your users to find your Facebook page quickly, effectively gaining likes, engagement and exposure.

  1. Facebook Ads. Facebook Ads are merely Facebook content and visuals that you pay to share with a specific audience. You want to get your brand in front of the right viewers so you can achieve real conversions.

Here are some helpful tips on how to start your Facebook ads.

  1. Facebook Analytics. What is the value of your Facebook business page? Facebook analytics is a great tool to keep track of your everyday content and even your Facebook ads. Facebook Insights can help you see & understand your followers’ demographics, page’s growth, content engagement and more. This tool can help you revisit your Facebook campaign strategy and tweak it for optimal results.

Which key tool is your favorite and how do you use it for your business? Share with us and we’ll help you improve your Facebook Marketing Strategy!

 

 

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Whiteboard Marketing

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This week our CEO, Sean White, had the pleasure of sharing his success story with the amazing students in the Entrepreneurship class at Bishop Watterson High School. Sean started Whiteboard by himself in 2008 and turned it into something truly special! ... See MoreSee Less

This week our CEO, Sean White, had the pleasure of sharing his success story with the amazing students in the Entrepreneurship class at Bishop Watterson High School. Sean started Whiteboard by himself in 2008 and turned it into something truly special!Image attachment

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Though we are sad to see her leave, we couldnt be prouder of our Digital Marketing Specialist, Christi. She is going to serve as a full-time Public Affairs Specialist for the Air National Guard until she will eventually commission as a Public Affairs Officer. We wish her all the best in her next adventure!Image attachment

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