Online Marketing

2 Easy Ways to Help Increase Your Rankings on Google

SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of SEO experience. Let’s get started!

Step 1: Get rid of your Domain Privacy Service

What is Domain Privacy? Most domain name registrars offer a service known as Domain Privacy. This guards the name/address/personal information of the individual or organization who bought and registered the domain name. The domain name registrars really push this option as a service, sometimes for free, but often with a small, additional charge each year.

You might be saying, who doesn’t want more privacy online, right? Well, sites that are simply designed to get ad clicks typically will hide their ownership. These sites do not deliver any real value to their users. Due to this, search engines may mistake your site as spam.  This was a huge problem in 2000-2005, before Google really began cracking down on weeding out web spammers. In 2006, Google became an accredited ICANN registrar.

Google does not sell domain names, but with that official recognition, it can actually look “behind” domain privacy settings and see ownership information, no matter the privacy settings. Google uses this information to combat spammers at user level, while rewarding sites with listed registration information (tax paying entities).

Google ranks sites that are trustworthy, authoritative and relevant at the top of the page. Who would you trust? A site registered with private information that requires additional resources to find the true owner, or a site with a name and physical address matching up with the domain business registration?

Step 2: Register your site for more than a year

Small business owners often enter into one-year registration periods for their websites at first. This is very tempting, as it is easy and cheap to secure a one year registration for $10.99 and simply set your account to auto-renew before expiration. The problem with this is that Google will see the one year registration on your site and assume that you are not fully committed to the business and don’t see it as a long-term venture. Do yourself a favor and renew your site for the next ten years. This shows commitment to the business and that you have your finances in order. It is impossible to fake, which means that Google will see your business as more legitimate and will raise it in search rankings.

These are 2 effective, free and easy ways to start improving your search engine rankings. It might not get you to the number one spot, but it is a start! If you complete both suggestions and do nothing else, (spending very little time or money) you will see more Google traffic directly from these efforts for months, if not years, to come. For more SEO tips and suggestions, give us a call!

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Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

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3 days ago

To celebrate St. Patrick's Day, Addison and Kelsey showed off some Irish Dance moves at our office yesterday. Thanks, Mara Sprecher Lorance, for bringing in your daughter and her friend to spread some St. Patrick's Day spirit! ... See MoreSee Less

 

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So do good!...great job!

Love this, Mara Sprecher Lorance and Lisa Marie Meyer! Such talent and was sorry to miss!

4 days ago

The best way to spend the Friday before St. Paddy's Day is to watch some Ohio State University Men's Basketball with a green beer! We hope everybody has a fun and safe weekend. ... See MoreSee Less

The best way to spend the Friday before St. Paddys Day is to watch some Ohio State University Mens Basketball with a green beer! We hope everybody has a fun and safe weekend.Image attachment

 

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Where’s Shanna?

4 days ago

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy! ... See MoreSee Less

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy!

 

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Happy Birthday Sweet Jody ❤️🎂

Happy belated birthday Jody!

Happy Birthday!

Happy Birthday Jody Allen White! I hope you have a wonderful day full of special blessings. 🎈

Happy Birthday Jody Allen White!

Happy birthday sweet, amazing friend! Hope you had a fabulous day! ❤️🎂🎈 Jody Allen White

Happy Birthday Jody!

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2 weeks ago

Our Digital Marketing Specialists, Vanessa Copetas and Christi Richter, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team! ... See MoreSee Less

Our Digital Marketing Specialists, Vanessa and Christi, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team!

2 weeks ago

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldn't be more grateful to work with you! ... See MoreSee Less

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldnt be more grateful to work with you!

 

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We are so glad you enjoyed!

You guys sure do a lot of eating over there. :)

👏👏👏

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