Online Marketing

2 Easy Ways to Help Increase Your Rankings on Google

SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of SEO experience. Let’s get started!

Step 1: Get rid of your Domain Privacy Service

What is Domain Privacy? Most domain name registrars offer a service known as Domain Privacy. This guards the name/address/personal information of the individual or organization who bought and registered the domain name. The domain name registrars really push this option as a service, sometimes for free, but often with a small, additional charge each year.

You might be saying, who doesn’t want more privacy online, right? Well, sites that are simply designed to get ad clicks typically will hide their ownership. These sites do not deliver any real value to their users. Due to this, search engines may mistake your site as spam.  This was a huge problem in 2000-2005, before Google really began cracking down on weeding out web spammers. In 2006, Google became an accredited ICANN registrar.

Google does not sell domain names, but with that official recognition, it can actually look “behind” domain privacy settings and see ownership information, no matter the privacy settings. Google uses this information to combat spammers at user level, while rewarding sites with listed registration information (tax paying entities).

Google ranks sites that are trustworthy, authoritative and relevant at the top of the page. Who would you trust? A site registered with private information that requires additional resources to find the true owner, or a site with a name and physical address matching up with the domain business registration?

Step 2: Register your site for more than a year

Small business owners often enter into one-year registration periods for their websites at first. This is very tempting, as it is easy and cheap to secure a one year registration for $10.99 and simply set your account to auto-renew before expiration. The problem with this is that Google will see the one year registration on your site and assume that you are not fully committed to the business and don’t see it as a long-term venture. Do yourself a favor and renew your site for the next ten years. This shows commitment to the business and that you have your finances in order. It is impossible to fake, which means that Google will see your business as more legitimate and will raise it in search rankings.

These are 2 effective, free and easy ways to start improving your search engine rankings. It might not get you to the number one spot, but it is a start! If you complete both suggestions and do nothing else, (spending very little time or money) you will see more Google traffic directly from these efforts for months, if not years, to come. For more SEO tips and suggestions, give us a call!

Tags: , , , , , , ,

Be the first to comment “2 Easy Ways to Help Increase Your Rankings on Google”

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google PartnerYext CertifiedPartner Seal
Comments Box SVG iconsUsed for the like, share, comment, and reaction icons

3 days ago

This week our CEO, Sean White, had the pleasure of sharing his success story with the amazing students in the Entrepreneurship class at Bishop Watterson High School. Sean started Whiteboard by himself in 2008 and turned it into something truly special! ... See MoreSee Less

This week our CEO, Sean White, had the pleasure of sharing his success story with the amazing students in the Entrepreneurship class at Bishop Watterson High School. Sean started Whiteboard by himself in 2008 and turned it into something truly special!Image attachment

Comment on Facebook

I hear this the man to listen to...nice job Sean.

Stud!

2 weeks ago

We celebrated our quarterly birthdays and work anniversaries with a lunchtime appetizer party. From cowboy caviar to Skyline Chili dip, it's safe to say our celebration was a success! ... See MoreSee Less

We celebrated our quarterly birthdays and work anniversaries with a lunchtime appetizer party. From cowboy caviar to Skyline Chili dip, its safe to say our celebration was a success!Image attachmentImage attachment

2 weeks ago

Though we are sad to see her leave, we couldn't be prouder of our Digital Marketing Specialist, Christi Richter. She is going to serve as a full-time Public Affairs Specialist for the Air National Guard until she will eventually commission as a Public Affairs Officer. We wish her all the best in her next adventure! ... See MoreSee Less

Though we are sad to see her leave, we couldnt be prouder of our Digital Marketing Specialist, Christi. She is going to serve as a full-time Public Affairs Specialist for the Air National Guard until she will eventually commission as a Public Affairs Officer. We wish her all the best in her next adventure!Image attachment

2 weeks ago

Welcome to the Whiteboard family, baby Jett! ... See MoreSee Less

Welcome to the Whiteboard family, baby Jett!

3 weeks ago

... See MoreSee Less

Load more