Online Marketing

2 Easy Ways to Help Increase Your Rankings on Google

SEO can be very overwhelming, and confusing, if you’ve never delved into it before. At Whiteboard Marketing, we strive to simplify your marketing. Below we have laid out a couple of quick ways to boost your site’s authority on Google. These tips will help your site move up the rankings, regardless of your level of SEO experience. Let’s get started!

Step 1: Get rid of your Domain Privacy Service

What is Domain Privacy? Most domain name registrars offer a service known as Domain Privacy. This guards the name/address/personal information of the individual or organization who bought and registered the domain name. The domain name registrars really push this option as a service, sometimes for free, but often with a small, additional charge each year.

You might be saying, who doesn’t want more privacy online, right? Well, sites that are simply designed to get ad clicks typically will hide their ownership. These sites do not deliver any real value to their users. Due to this, search engines may mistake your site as spam.  This was a huge problem in 2000-2005, before Google really began cracking down on weeding out web spammers. In 2006, Google became an accredited ICANN registrar.

Google does not sell domain names, but with that official recognition, it can actually look “behind” domain privacy settings and see ownership information, no matter the privacy settings. Google uses this information to combat spammers at user level, while rewarding sites with listed registration information (tax paying entities).

Google ranks sites that are trustworthy, authoritative and relevant at the top of the page. Who would you trust? A site registered with private information that requires additional resources to find the true owner, or a site with a name and physical address matching up with the domain business registration?

Step 2: Register your site for more than a year

Small business owners often enter into one-year registration periods for their websites at first. This is very tempting, as it is easy and cheap to secure a one year registration for $10.99 and simply set your account to auto-renew before expiration. The problem with this is that Google will see the one year registration on your site and assume that you are not fully committed to the business and don’t see it as a long-term venture. Do yourself a favor and renew your site for the next ten years. This shows commitment to the business and that you have your finances in order. It is impossible to fake, which means that Google will see your business as more legitimate and will raise it in search rankings.

These are 2 effective, free and easy ways to start improving your search engine rankings. It might not get you to the number one spot, but it is a start! If you complete both suggestions and do nothing else, (spending very little time or money) you will see more Google traffic directly from these efforts for months, if not years, to come. For more SEO tips and suggestions, give us a call!

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3 days ago

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a "social distance" hug.

For more information on Run the Race, visit www.brianmuhafoundation.org.
... See MoreSee Less

Thank you again for all of the generous donations to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Sean and Rachel Muha, founder of Run the Race, were able to say hello with a social distance hug. For more information on Run the Race, visit www.brianmuhafoundation.org.Image attachmentImage attachment

7 days ago

#InThisTogether ... See MoreSee Less

#InThisTogether

7 days ago

Social distancing isn't always easy, but don't forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities you've been doing to keep yourself busy. ... See MoreSee Less

Social distancing isnt always easy, but dont forget that you can still be social from a distance! Try forming a virtual book club with friends, or writing a thoughtful letter to a loved one. Comment some activities youve been doing to keep yourself busy.

1 week ago

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them. ... See MoreSee Less

A special thank you to Dr. Ellen Zwick of Logan Dental Care and Champaign Dental Group for the generous donation to The Brian Muha Memorial Foundation, Inc./The Run The Race Club! Your gift bags mean so much to those receiving them.Image attachment

Comment on Facebook

Dr. Ellen Zwick is such a kind, caring person!!

1 week ago

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations.

Our "snack bags" include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.org
... See MoreSee Less

Giving back to our community is important now more than ever, which is why our team has been busy putting together donations for The Brian Muha Memorial Foundation, Inc./The Run The Race Club. This is a foundation that offers enrichment opportunities for children and young people, and we encourage other locals to consider making your own donations. Our snack bags include small treats and a thoughtful note, but feel free to add easy reading books for young readers, or even a few joke print outs. Donations can be dropped off directly at the center, located at 880 S. Wayne Ave. Email BrianMuhaFoundation@hotmail.com to ensure someone will be there to receive your donation! For more information on The Brian Muha Memorial Foundation, visit www.brianmuhafoundation.orgImage attachmentImage attachment

Comment on Facebook

I love this! Thank you - you all are generous, wonderful people and we love you. God bless you.

Yep!! WhiteBoard Marketing ....Awesome company!!

Simply AWESOME!!!!

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