SEO

13 Key Things You Can Do For SEO…On Your Own

By definition, SEO is the practice of increasing the quantity and quality of traffic to your website that you have earned through organic web searches on Google, Bing and Yahoo. And, it is something to which your business should be paying attention. More traffic results in more consumers coming to your business, meaning more of your products or services being sold.

Research shows that 86% of people searching on the web trust organic SEO listings more than sponsored/paid listings and 85% of clicks result from an organic search rather than from paid ads. These numbers are important to keep in mind when strategizing how to market your business or practice.

To get your business more organic traffic, we have laid out 13 key things you can do for SEO… on your own:

  1. Mention keywords where they matter most. (In the site title, domain name, description, tagline, keywords, blog categories, page titles and page content.)
  2. Link to internal pages on your site.
  3. Use page URL structure that includes keywords. i.e., https://www.centralohioperiodontics.com/patients/patient-forms/
  4. Remove anything that slows down your site. (Page load times are key for rankings. Remove music players, large images, flash graphics, videos, unnecessary plugins)
  5. Name your images and use keywords in the names.
  6. Update your website frequently with new content.
  7. Add a blog to your website and write in your blog weekly.
  8. Write content like a real person thinks (example: hygiene vs. cleanings).
  9. Make sure your website is indexed by search engines. Submit your website to Google.
  10. Utilize Local Business Listings/Local SEO to accurately submit your website to online directories.
  11. Link to other websites with relevant content. (i.e., ADA, ODA, etc.)
  12. Have other websites link to your website.
  13. Keep your domain name.

The age of your URL is a key factor for site search and rank. Change it only when you are changing your practice name, etc.

Tags: , , , , , , , , , ,

One thought on “13 Key Things You Can Do For SEO…On Your Own

Add a comment

Schedule your free marketing audit + consultation

We would love to conduct a marketing audit of your current website effectiveness and SEO ranking, local business listings, social media, online reviews and more - at no charge. Then, we’ll get together to discuss our findings and make a few recommendations to more effectively market your brand and get customers.



Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

Google Partner

3 days ago

Mondays can be “ruff,” but Jason's dog, Jackson, is here to remind you to think big! We hope everybody is having a great start to their week. ... See MoreSee Less

Mondays can be “ruff,” but Jasons dog, Jackson, is here to remind you to think big! We hope everybody is having a great start to their week.

2 weeks ago

Christi and Jody Allen White had a blast with the amazing staff at Centerburg Dental Care. These ladies love sharing beautiful smiles just as much as they love creating them! ... See MoreSee Less

Christi and Jody had a blast with the amazing staff at Centerburg Dental Care. These ladies love sharing beautiful smiles just as much as they love creating them!

2 weeks ago

We celebrated our employees with April, May, and June birthdays and work anniversaries with an in-house fiesta! Lacey Whiteboard was in on the fun, too. ... See MoreSee Less

2 weeks ago

Can you believe it's been a year? We can't either! Happy work-iversary to Christi Richter and Caroline Cannon, our team is so lucky to have you. ... See MoreSee Less

Can you believe its been a year? We cant either! Happy work-iversary to Christi and Caroline, our team is so lucky to have you.

Comment on Facebook

Whiteboard Marketing has some beauties working for them!!...and smart!

3 weeks ago

We always have a great time visiting our friends at Dr. Fred Alger Periodontics & Dental Implants: Fred Alger, DDS! ... See MoreSee Less

We always have a great time visiting our friends at Dr. Fred Alger Periodontics & Dental Implants: Fred Alger, DDS!
Load more