SEO

13 Key Things You Can Do For SEO…On Your Own

By definition, SEO is the practice of increasing the quantity and quality of traffic to your website that you have earned through organic web searches on Google, Bing and Yahoo. And, it is something to which your business should be paying attention. More traffic results in more consumers coming to your business, meaning more of your products or services being sold.

Research shows that 86% of people searching on the web trust organic SEO listings more than sponsored/paid listings and 85% of clicks result from an organic search rather than from paid ads. These numbers are important to keep in mind when strategizing how to market your business or practice.

To get your business more organic traffic, we have laid out 13 key things you can do for SEO… on your own:

  1. Mention keywords where they matter most. (In the site title, domain name, description, tagline, keywords, blog categories, page titles and page content.)
  2. Link to internal pages on your site.
  3. Use page URL structure that includes keywords. i.e., https://www.centralohioperiodontics.com/patients/patient-forms/
  4. Remove anything that slows down your site. (Page load times are key for rankings. Remove music players, large images, flash graphics, videos, unnecessary plugins)
  5. Name your images and use keywords in the names.
  6. Update your website frequently with new content.
  7. Add a blog to your website and write in your blog weekly.
  8. Write content like a real person thinks (example: hygiene vs. cleanings).
  9. Make sure your website is indexed by search engines. Submit your website to Google.
  10. Utilize Local Business Listings/Local SEO to accurately submit your website to online directories.
  11. Link to other websites with relevant content. (i.e., ADA, ODA, etc.)
  12. Have other websites link to your website.
  13. Keep your domain name.

The age of your URL is a key factor for site search and rank. Change it only when you are changing your practice name, etc.

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Whiteboard Marketing

Whiteboard Marketing

5950 Venture Dr.
Dublin, OH 43017

614.562.1912

info@whiteboard-mktg.com

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3 days ago

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So do good!...great job!

Love this, Mara Sprecher Lorance and Lisa Marie Meyer! Such talent and was sorry to miss!

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The best way to spend the Friday before St. Paddys Day is to watch some Ohio State University Mens Basketball with a green beer! We hope everybody has a fun and safe weekend.Image attachment

 

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Where’s Shanna?

4 days ago

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy! ... See MoreSee Less

Warm birthday wishes to Jody today! We hope your day is filled with as much joy as you bring to our team. Enjoy!

 

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Happy Birthday Sweet Jody ❤️🎂

Happy belated birthday Jody!

Happy Birthday!

Happy Birthday Jody Allen White! I hope you have a wonderful day full of special blessings. 🎈

Happy Birthday Jody Allen White!

Happy birthday sweet, amazing friend! Hope you had a fabulous day! ❤️🎂🎈 Jody Allen White

Happy Birthday Jody!

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2 weeks ago

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Our Digital Marketing Specialists, Vanessa and Christi, had a great time visiting our friends at London Dental Care. Despite the chilly day, they received a warm welcome from Dr. Sogan and her team!

2 weeks ago

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldn't be more grateful to work with you! ... See MoreSee Less

Chipotle Mexican Grill was on the menu today at Whiteboard Marketing thanks to Central Ohio Periodontics: Fred O. Sakamoto, DDS. We were selected as office of the month, and our team couldnt be more grateful to work with you!

 

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We are so glad you enjoyed!

You guys sure do a lot of eating over there. :)

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